The report identifies and profiles a new breed of podcast listener. That profile is younger, equally gender-divided, and more likely to be Black or Hispanic. And they don’t (yet?) listen nearly as much as longtime (6+ years) listeners. Four major new-listener trends are identified. Click for graphics and analysis. Continue Reading
Jottings of Note
— Measuring the Tail (Larry Rosin)
— Aspirational (The New York Times)
— Podreading (The Podcast Reader)
Triton Digital released the April U.S. Podcast Report, showing top 20 networks and top podcast shows (each measured by number of downloads and audience reach. Click for details. Continue Reading
In a clear and simple one-page PDF infographic, RAJAR describes the basics of audio listening in the UK, with a focus on radio. On the digital side, 75% of residents (15 and above) tune in to radio via some form of digital platform — they include DAB, digital TV, online listening, station-specific app, and smart speakers. Continue Reading
Jottings of Note
— Untangling (Spotify)
— A Return to Audio (New York Times)
— Back in the Day (SiriusXM)
Podcast ad spending continued to grow with a 13% rise in Q1, according to Magellan AI’s Podcast Advertising Benchmark Report. Click through for key findings, more metrics, and a link to the free report. Continue Reading
In the 2022 edition of Techsurvey, an annual consumer survey study performed by Jacobs Media, the title “Radio: A Return to “Normal?” refers to post-Covid listening trends, while investigating whether “normal” now includes broader and more enduring changes in audio consumption habits. Continue Reading
iHeartPodcast Network Australia, operated by media group ARN, has partnered with Magellan AI to quantify ad spend, and the top spenders, in the Aussie market during Q1. The headline number: Overall ad spend on podcasts grew 52% in Q1, year over year. Click for more metrics and the top spenders list.
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Jottings of Note
— Globalized (Acast)
— Setting Direction (WNYC Studios)
— Incoming CFO (TuneIn)
The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage of Day 3.
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The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage of Day 2
Continue Reading
Canada’s public broadcaster and the top-ranked podcast publisher has released its podcast slate for Spring/Summer 2022. Click through for details of five shows. Continue Reading