No segment of digital advertising grew as fast as audio, according to the IAB’s new Internet Advertising Revenue Report released this week by the Interactive Advertising Bureau and conducted by PwC. Digital audio captured the highest year-over-year growth from 2020 to 2021, with 57.9%. That doesn’t mean it’s the richest category, though. Click for details. Continue Reading
In a move to spearhead realtime audio experiences with live audiences, Spotify is taking its Greenroom product, which was acquired as Locker Room, and repositioning it on the main user page where shows will be promoted alongside a user’s music and podcasts. It’ll start with curated celebrity programs.
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Jottings of Note
— Departure (Spotify)
— VP Wanted (Marbyl)
— Fest (Radio Ambulante)
Trade publication AdWeek is starting a podcast network with a collection of new and existing shows, and partnering with global podcast company Acast. As usual with the comprehensive partnerships, Acast will handle hosting, distribution, and monetization. Twelve podcasts are on… Continue Reading
iHeartMedia released results of a consumer survey about how listeners releate to audio presenter — radio and podcasts hosts. iHM partnered with PMX (part of Publicis Media) to execute the study, which is titled “Exploring the Brand Benefits of Trust and Companionship in Audio.” Click through for the takeaways. Continue Reading
Jottings of Note
— VP Wanted (Marbyl)
— Fest (Radio Ambulante)
— The Law (Jonathan Lyons)
Global podcast company Audioboom, which is publicly traded on the London Stock Exchange, has released its earnings report Q1 2022 financials. It is gleaming with one key number that really stands out — average CPM. Click for full report. Continue Reading
Instreamatic, the audio tech company known for its development of interactive audio ads (called Voice Ads) which enable listeners to engage with audio commercials conversationally, has released something new. It’s called Speaky, which provides one-click spoken messaging on any web page. Click for a link to the demo. Continue Reading
TuneIn is announcing new European partnership deals that will bolster the platform’s Euro content offerings, and open new revenue expansion. The two new deals are with Dutch broadcasters Talpa Network/OMS and Audiohuis Amsterdam, and French broadcaster AirZen. The press information cites metrics for European radio reach and revenue growth. Continue Reading
We learn today that Triton Digital’s monthly Australian Podcast Ranker is on solid footing for the next couple of years, at least. The report’s sponsor — Commercial Radio Australia (CRA) — has renewed its support through March 2024. The ranker was introduced in October, 2019. Continue Reading
SETI, the institute whose sole mission is the search for extraterrestrial life, has reported the discovery of podcast signals originating from across the galaxy. “We don’t know exactly where these shows come from, honestly,” remarked James Aressess, head of SETI’s audio division. “But we know a podcast when we hear one.” Click through for revelatory details. Continue Reading