RAIN Notes: Monday, July 15
— AI Transformations (The Alliance of Independent Agencies)
— New Beginning (Jacobs Media)
— New And Undisclosed (Dave Jackson)
News
Local ad buyers value referrals above all types of advertising
In the current Chart of the Week from Borrell Associates, we see local ad buyers’ best sources for new customers. And we learn that referrals from customers, as a source type, is favored over 12 channels of advertising. Those ad types represent a wide spectrum of marketing, from Facebook to billboards, TV to direct mail. Borrell emphasizes one specific comparison. Click for info and a big graph. Continue Reading
RAIN Notes: Friday, July 12
— Celeb-studded pod (iHeartPodcasts)
— New Beginning (Dave Zohrob)
— Roll or Stroll (Edison Research)
RAIN Notes: Wednesday, July 10
— Re-upping (Audioboom)
— Exclusive Deal (Acast)
— Exploring A Niche (Edison Research)
—
—
Big 12 Conference chooses TuneIn for athletic audio coverage
TuneIn has landed a comprehensive coverage agreement with the Big 12 Conference, a premier college athletics organization. The arrangement includes launch of 24/7 Conference-branded audio station sometime before the August 29 start of the college football season. The deal represents another notch in TuneIn’s concentration of audio sports coverage that includes relationships with the NFL and NHL. Continue Reading
June podcast production accelerates 2024 slide (Listen Notes)
New podcast production skidded downward for the fifth consecutive month in June, with just under 6,000 new podcasts released. Over 13,000 newcomers were launched in May. Click for more details, and graphs.
Continue Reading
RAIN Notes: Wednesday, June 26
RAIN Notes: Tuesday, June 25
— Historical Reference (Fred Jacobs)
— AMPing Up The Executive Team (Amplitude Media)
iHeart Podcast Union closes first contract deal with significant pay/benefit increases
The iHeart Podcast Union has ratified its first union contract with iHeartMedia, the group announced this morning on X. The news comes with the first raft of employment agreements. Click for the details. Continue Reading
RAIN Notes: Tuesday, June 25
— The Final Nail (Google)
— Addition (Soundstack)
— Subscription Resistance (Jacobs Media)
Podcast advertising: double-digit more effective than TV/video (Acast/OMD)
Podcast network Acast, and communications agency OMD, have partnered to conduct what they characterize as “a comprehensive new study” to quantify the effectiveness of podcast advertising. Double-digit percentage gains are the outcome for podcast advertising compared to what the report calls “average media.” Continue Reading
Recorded music industry revenues flat in 2023 … but then inflation. (RIAA)
U.S. recorded music revenues in 2023 continued the flat-to-upward movement of recent years. We examine the RIAA reckoning of music revenue sales in 2023. Holding steady during uncertain times, it seems … until you account for inflation. Click through for the graphs. Continue Reading