adStream: Spotify to pitch video sponsorships of entire playlists

At RAIN Summit NYC in February, Gary Liu, Global Head of Industry Development at Spotify, suggested a novel advertising strategy during a panel session. Liu speculated that music-service listeners might be willing to play ads on demand, in order to clear out advertising for an extended stretch of uninterrupted music listening. There were some chuckles in the audience over that, but a report in AdAge indicates that Spotify will pitch a similar idea to advertisers at this week’s Cannes Lions festival. Continue Reading

David Oxenford: Deadline extended for commenting on webcast reporting rules

Broadcast-law attorney and RAIN contributor David Oxenford notes a piece of information important to all webcasters. The Copyright Royalty Board has extended the deadline for comment on proposed rule changes to how webcasters report the songs they’ve played, to SoundExchange, which collects and distributes royalties to labels and artists. Continue Reading