News

Triton U.S. podcast ranker: NPR returns; stable top 10; only three new

Posted on by Brad Hill

Triton Digital released its U.S. Podcast Ranker for December, ranking the top 100 podcasts measured by Triton’s service. As always, this list connects each of the 100 listed shows with its sales network. As always, Triton’s online presentation of the ranker is highly interactive, allowing you to sort the order by Average Users, representing audience size, downloads, and sales networks, and more. Click for highlights. Continue Reading →

Radio advertising and “mental availability” — Peter Field’s study of marketing effectiveness

Posted on by Brad Hill

Pierre Bouvard, Chief Insights Officer at Cumulus Media / Westwood One, is distributing recent analytical work by London-based author and marketing expert Peter Field. It’s a metrics-jammed 25-page presentation. Among the many metrics and charts, we find “mental availability” a compelling and interesting value. Continue Reading →

Magellan AI adds attention metrics with Adelaide partnership

Posted on by Brad Hill

Podcast market intelligence and measurement company Magellan AI has partnered with Adelaide to bring attention metrics into Magellan’s podcast measurement suite. The arrangement will bring out show-level attention ratings by campaign, giving advertisers more insight into campaign effectiveness.  The output of Adelaide’s technology is its so-called AU metric, a benchmarking score of listener engagement. Click to learn more. Continue Reading →