RAIN Notes: October 22
— Modern Tech for Ancient History (Libsyn)
— Knowing The Audience (Experian)
— Bestowal (ARN iHeart & Magellan AI)
News
RAIN Notes: October 21
— Closing The Circle (Slipstream)
— A Need (Call Her Daddy)
— Soft Core Cheating (Hearing Things)
RAIN Notes: October 18
NPR tops ranker; Dax Shepard enters it. Political podcasts surge; listener demos revealed (Triton & Signal Hill)
Triton Digital has released its U.S. Podcast Ranker for September. Without any surprise we observe that iHeartAudience Network occupies the #1 spot. Seven newcomers arrive on the ranker. PLUS: Detailed research into political podcast listeners. Continue Reading
RAIN Notes: October 16
Audioboom’s multi-record Q3
In its Q3 Trading Update, Audioboom, the word “record” appears four times in the “Financial and operating insights” section. Click for the financial breakthroughs, and link to the official release. Continue Reading
RAIN Notes: October 11
— Turning Tables (Seeking Alpha / Spotify)
— Taming A Wild Card (True Native Media)
— Like A Wild Horse (IAB)
RAIN Notes: October 10
RAIN Notes: October 8
RAIN Notes: October 4
— Independence (Airborne)
— Blip No More (Triton Digital)
— Bridging A Divide (AdWeek)
— All About Earning (Steve Pratt) Continue Reading
Podcast ads save campaigns from the marketing “Valley of Death”
In a long, data-infused, and fascinating research summary, Pierre Bouvard at the Westwood One Blog examines how media plans can grow sales without increasing their budgets. In a lengthy, data-rich presentation, podcast ad spend is compared to many other media types, and the concept of “mental availability” is introduced. Continue Reading
RAIN Notes: September 30
— The Day (International Podcast Day)
— Streamlining With AIRatings Excitement (Triton Digital / Sounder
— Welcoming (Libsyn) Continue Reading