New conference will give academic podcasters a Sound Education

A new event later this year aims to illuminate the educational potential in podcasting. Sound Education is scheduled to take place November 2-3 and is hosted by Ministry of Ideas, a podcast based at Harvard Divinity School. The panels cover topics geared toward how the audio format can be applied for academia and teaching, both either a formal or casual student audience. Continue Reading

Pandora unveils three new ad options for improved targeting and brand storytelling at scale

Pandora has announced three new digital audio ad capabilities that are designed to allow a greater degree of personalization for advertisers. The new formats are Dynamic Audio, Sequential Audio, and Shorter Form Audio. Pandora has worked with Veritonic to run some early tests on how these options can impact listener behavior and drive results for brands. Continue Reading