Following on the heels of consumer insights platform GWI’s examination of Millennials (RAIN HERE), the consumer insights company sent us a study of preference in the young Gen Z cohort. U.S, Gen Z are nearly 70% more likely than the average American to use music streaming services every day. That translates to 46% of respondents. MORE. Continue Reading
In an interesting and extraordinarily detailed report that merges financials with company performance, acquisition plans with research reports, management profiles with listener demographics, PodcastOne published an investor presentation on the SEC website. We dig in. Continue Reading
Audience research firm GWI released a research package of results from the company’s monumental annual survey of 970,000 internet users in 52 markets, via an online questionnaire. Called Meet the Millennials, the research topics cover broad swaths of lifestyle, general attitudes, and media consumption. This year’s report includes dedicated coverage of podcast consumption. Continue Reading
In the Top Podcast Publishers ranking in September from Podtrac, we are told that podcast downloads and play decreased in September. Meanwhile iHeartPodcasts, Wondery, and NPR repeated month-over-month to take the top three spots based on the ranker’s native sorting. But things get shaken up in the RAIN Remix, which resorts the Podtrac data to show audience and downloads per active show. Click for details and graphics. Continue Reading
Looking at the monthly and yearly podcast creation statistics at Listen Notes [HERE], we observe that new podcasts have been started this year at the lowest rate since 2018. In a larger view, Listen Notes is reporting 3,195,616 active podcasts in the world, with nearly 178-million episodes. That means there are nearly twice as many podcast episodes as music tracks in Spotify. Continue Reading
In the “Nothing succeeds like success” category, we observe that only five non-repeating shows are placed in Podtrac’s Top 20 Podcasts ranking list for September 2023, compared to the same ranker from September 2021. But that’s more than last month’s comparison. Click for the comparison graphic, and the original ranker. Continue Reading
The average cost per thousand (CPM) for podcast ads rose upward in September, breaking a three-month downlward slippage. The nudge was in effect across all measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker. Click for graph. Continue Reading
SaaS company SoundStack, which promotes “Full-Circle Audio” solutions for all kinds of audio delivery across analog and digital, has released an infographic which highlights the complementary attributes of broadcast radio on one hand, and podcasting on the other. It sources several research studies to deliver a 1+1=3 argument for advertising in both. Continue Reading
Cumulus Media has published survey results showing that AM/FM promotes podcasts effectively. Three main takeaways are derived from nearly a dozen data-packed slides, documenting the results of the recently conducted Cumulus Podcast Network Promotion Study. Click for takeaways. Continue Reading
Edison Research released its survey-generated list of Top 25 Podcasts In The UK. As with the company’s other rankers, this one is calculated from conversations with podcast listeners, not by counting downloads. Americans will recognize the #1 show. We compare the UK top 25 with the U.S. top 25. Continue Reading
In Magellan AI’s reckoning of the top podcast advertisers (by spend) in August, we see a lot of repetition from the previous two months. Seven of the top 15 in the previous month of July landed on the July list again. Click for RAIN’s tracking. Continue Reading
CORRECTED: In a demonstration of stability (or staleness?) Triton Digital’s Podcast Ranker for August shows 97 of the same 100 podcasts as the July ranker.In our thinking two principles are at work: First, that people listen to what they already know, and second, that podcast discovery remains a commanding challenge for creators and producers. Click for deets. Continue Reading