In this substantial piece of work, conducted by MARU/Matchbox in April, the focus is on profiling heavy podcast consumers who listen weekly. The survey questions how they listen, their preferred platforms, how video fits in, and their attitudes toward podcast advertising. The result is a rich, multi-faced, detailed portrait of the podcast consumer market. Click for highlights and the study link. Continue Reading
We see an interesting trend developing in the podcast metrics published by Listen Notes. On one hand, we note that the month of May saw the lowest new podcast production in a year. At the same time, abandoned podcasts are low in number, indicating stability in the creative market. Continue Reading
“Our continued success in growing the podcast ecosystem is predicated on the necessity that the Spotify Machine is always in motion.” –Sahar Elhabashi, VP and Head of Content Business, Spotify Spotify is planning employment terminations for 200 people in… Continue Reading
We scoured reports of Apple’s keynote to its Worldwide Developers conference, looking for audio-related features in iOS 17, Apple’s mobile operating system which will be released in the fall. Click through for seven new features. Continue Reading
SXM Media, sponsor of an Edison Research study of Gen Z podcast listening, has spilled a substantial amount of information in advance of the official webinar presentation on June 15. The premise is that Gen Z is an elusive population group with unique characteristics, and that Gen Z’ers are eager and attentive podcast consumers. A surprising wealth of data are previewed. Click for details and a link to more. Continue Reading
In a new survey report produced by CoHost with Quill Inc., we learn that developing better podcast ROI metrics is the most predicted five-year trend. The survey queried 46 podcast agencies about their resources, methods, and challenges. There is much more to this meaty report, including reams of quotations. Click through for key takeaways, graphics, and more. Continue Reading
— Seeking Participation (Veritonic)
— TikTok Music (MBW)
— Significance (Signal Hill Insights)
In the results of Quill Podcasting’s annual awards, we find winners across several show categories, plus bestowals for best branded podcast (in four sub-categories), best agency, hosting, ad platform, PR company, innovation, and advertising. Click for info. Continue Reading
The average cost per thousand (CPM) for podcast ads moved downward in June, across all measures of audience size, and the average of them. This according to AdvertiseCast’s monthly tracker, where average CPM for all audience size buckets (1,000 to 100,000+) settled in at $23.03, lowering from the May average of $23.47. Click through for the long trend chart. Continue Reading
In the latest edition of its Weekly Insights, Edison Research asks, “How many shows to reach the majority of podcast listeners in the U.S.?” The answer(s) illustrate the power of the short tail, and the depth of the long tail. Click for details and a graphic illustration. Continue Reading
— Sexy Success (TPX)
— Demystification (Paul Riismandel)
— Label Lobbying (TorrentFreak)
In the results of Quill Podcasting’s annual awards, we find winners across several show categories, plus bestowals for best branded podcast (in four sub-categories), best agency, hosting, ad platform, PR company, innovation, and advertising. Click for info. Continue Reading