Author: Brad Hill

Soon to stream everywhere: Rogan & Cooper. But Spotify still makes the money happen.

Posted on by Brad Hill

In a near-simultaneous news blast, podcast superstars Joe Rogan and Alex Cooper both negotiated new contracts with their distribution and advertising partner Spotify. Gone are the exclusive distribution aspects of both contracts. That means The Joe Rogan Experience and Call Her Daddy will be available for playback on any podcast app. Spotify is giving up an exclusivity play, switching to wide distribution and potentially bigger audience as it maintains its ad-rep roles. Continue Reading →

98% of global DTC brand marketers say podcasts are effective (Acast)

Posted on by Brad Hill

Global podcasting giant Acast sent us results of two surveys conducted in December, focused on the DTC (direct to consumers) segment. One survey queried 450 marketing pros who specifically work in DTC, and the other questioned 900 consumers who typically shop online directly from a company’s website. Survey results include interesting angles of favorability for DTC podcast marketing. Continue Reading →

What’s the internet worth? Consumers say $38,000 a year. And they like ads. (IAB)

Posted on by Brad Hill

Yesterday we provided initial coverage of the IAB’s newly released study, “The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange.” We take a second tour through the richly informative 30-page PDF today, with an emphasis on metrics and the IAB’s narrative running through the presentation. Click for deep coverage and graphs. Continue Reading →

A year of podcast metrics: Triton Digital annual report

Posted on by Brad Hill

The report’s mission is to “cover trends in podcast listening and the devices and platforms that listeners use.” The sources of its information include a 12,000-subject survey conducted with Signal Hill Insights. Podcast reach continues to grow, but that is only an introductory set of metrics in this deep, granular work, which is a combination of surveys conducted with Signal Hill Insights, and Triton’s ongoing Podcast Metrics ranking. Click for high points and graphs, and the download link. Continue Reading →