RAIN Notes: Wednesday, March 27
Author: Brad Hill
Senior Execs and podcasts: Signal Hill spotlights a unique listening demo
Signal Hill Insights has released an interesting data burst focused on whether, and how much, senior executives listen to podcasts. The study is part of an ongoing collaboration with Triton Digital. The result is an interesting glimpse into a micro demo of podcast listening. Continue Reading
RAIN Notes: Tuesday, March 26
Indigenous Screen Office (Canada) partners with Acast for inaugural podcast program
Global podcast behemoth Acast announces that it has partnered with the Indigenous Screen Office (ISO) in Canada. Acast will support the ISO’s inaugural podcasting program — a plan to launch 12 indigenous-led podcasts. The ISO has allocated $300,000 to this effort. Continue Reading
Triton Digital deepens its relationship with Sounder by acquiring it
Audio adtech company Triton Digital has acquired podcast creation, management, and monetization platform Sounder. It is the latest and ultimate partnership between these two companies in a span of three and a half years. “As part of Triton Digital,… Continue Reading
RAIN Notes: Monday, March 25
— Resourceful (PRX)
— Leading With Trailers (Amaze Media Labs)
— Awarded (Fast Company)
Testing and measurement: keys to podcast ad efficacy (Veritonic research)
In a guide released today — the Veritonic Podcast Advertising Efficacy Guide — audio intelligence company Veritonic asserts that testing and measurement are primary tools in creating effective podcast ads. While testing and measurement are the broad takeaways, the work digs deeper Continue Reading
Audacy erases the Cadence13 brand, creates Audacy Podcasts.
A day after we reported that AdvertiseCast lost its name in a branding reorganization by parent company Libsyn, and was renamed Libsyn Ads, we learn that audio giant Audacy is doing something similar. In this case, Audacy will discontinue the Cadence13 brand and reposition it. Pineapple Street Media, another podcast subsidiary, is affected too. Continue Reading
10.2% growth of global music industry; initial coverage of IFPI annual report
The IFPI (International Federations of The Phonographic Industry) has released its Global Music Report for 2024, an important annual appraisal of the global music industry. The central result is this: 10.2% revenue growth in 2023. Click through for part one in our coverage. Continue Reading
Audacy launches AI + transcripts to “hyper-target” podcast listeners
Audio giant Audacy is announcing a dynamic AI and machine learning initiative which promises to deliver precise targeting of ads to listeners. Leveraging the details of podcast transcripts, the new system enables very precise identification of listener types, and the best times to reach them. Continue Reading
AdvertiseCast rebrands as Libsyn Ads, folding more plainly into parent company
Venerable podcast company Libsyn (formally Liberated Syndication Inc.) has rebranded its subsidiary AdvertiseCast, renaming the platform Libsyn Ads. The adjustment puts a clearer spotlight on Libsyn as a comprehensive multi-platform podcast service. Click for details and quotes. Continue Reading
RAIN Notes: Wednesday, March 20
— Perfect Alignment (The Podglomerate)
— Enthrallment (Tenderfoot TV)
— Heat (Radiotopia)