Brief news items and worthy reads from around the web: The state of streaming; online radio in Australia; live but not in person; Google/Spotify deal debate. Continue Reading
MIDiA Research, recently launched by Mark Mulligan, has completed a study examining the characteristics, attitudes, and behavior of “digital natives.” The focus is mostly how they approach music. What are Digital Natives? A young demographic that has never known a world without online connectivity and unlimited music and audio choices. Understanding the mindset and decisions of that population shines light into the future of listening. Continue Reading
WideOrbit, a leading provider of advertising management solutions, has acquired Admeta, a Sweden-based tech company specializing in programmatic ad-selling. With a strong focus in Europe, and clients in over 20 countries, Admeta develops technology to optimize revenue for online publishers. Continue Reading
Amazon’s Prime Music, which launched in June, has enhanced its service with “hundreds of thousands of songs,” and a big raft of new house-curated playlists. The service is pressing its strategy of providing easy lean-back listening to music mixes to Prime members, and de-emphasizing lean-forward music searching and collecting. We took the opportunity to give the service a second review, this time in an Amazon Kindle Fire HD tablet, presumably the, er, prime interface for the platform. Continue Reading
Venerable Internet radio platform SHOUTcast, which was acquired from AOL by Radionomy early this year, is re-launching this week with enhancements that should benefit SHOUTcast station owners. The SHOUTcast brand, station directory, and back-end tie-ins with mobile apps all remain intact. The noteworthy changes are intended to provide station owners with a less expensive, more lucrative, and better informed experience. Continue Reading
Business software company Marketron today announced the addition of location-based advertising to its suite of monetization products. Location-based advertising addresses the dominant trend in digital listening, which is the migration of consumers to mobile environments. An eMarketer study this month concluded that mobile advertising will surpass traditional radio advertising revenue this year. Continue Reading
Clear Channel’s iHeartRadio is partnering with ad-tech provider AdsWizz to create “unique and integrated digital advertising capabilities,” it was announced this morning. The partnership will enhance ad insertion and targeting across a wide scope of brands and content — over 840 Clear Channel radio stations that stream live webcasts on the iHeart platform. Continue Reading
Clip Interactive has announced an agreement with Entercom to create mobile apps for Entercom’s Portland radio stations. The new apps will allow listeners to interact with “all elements of the broadcast and stream.” The apps are designed to create additional station revenue. Continue Reading
Stream aggregator TuneIn had a soccer-motivated milestone during the World Cup tournament. The whole event (not just Brazil’s sad shocker at the end) added up to TuneIn’s biggest listening attraction ever. Continue Reading
During Pandora’s development of its advertising model, we have tracked the development of its local sales organization spread across dozens of city markets. With less publicity, Pandora is also building an in-house creative advertising team that works with agencies and advertisers to build customized messages, programs, and productions to connect brands with targeted groups of listeners. The effort leverages a combination of media creativity and data knowledge.
To get a better picture of how this works, and some examples, we spoke with Heidi Browning, Pandora’s SVP of Strategic Solutions. She works with chief marketing officers and ad agencies on ideas for what she calls “innovative ad experiences.” Continue Reading
Brief new items and worthy reads from around the web: Legal blog demystifies the YouTube/indie artist contract; Baboom gets a new industry hire; Spotify loses a European exec Continue Reading
Microsoft-owned Nokia’s music service, MixRadio, is slated to be spun out as a stand-alone listening platform. It’s big news — separating from that ecosystem will put MixRadio on the same playing field as Pandora, iTunes Radio, and other Internet radio brands. In light of the news, this is a timely moment to assess MixRadio and its potential to stand out in the crowd. How does it shape up? We tested the premium service offered by MixRadio on a Windows 8.1 computer with touch screen, and a Windows 8.1 tablet. Basics? Well-covered (mostly). Highlights? Occasional. Continue Reading