RAIN Notes: August 27
— Whistling While They Work (Westwood One)
— New Heights (Wondery)
— Large (TuneIn)
— Pre-event Pod (Spotify / CultureCon)
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Author: Brad Hill
7 new shows in Triton’s 150-pod U.S. ranker. None higher than #64
Triton Digital released its monthly US Podcast Ranker for July2024, representing measurement from July 1 through July 28. (Triton rankers use 28-day months.). We note top podcasts and sales networks, and observe that only seven shows newly entered the list. Click for everything. Continue Reading
What drives podcast discovery and listening? (Cumulus Media)
In a mid-size survey study (156 respondents with census representation) commissioned by insights platform Knit, and produced by Cumulus Media’s AudioActive Group, we learn about effective types of podcast promotion. We capture key learnings, share a few graphs, and link to the whole thing. Continue Reading
“Audio reaches the brain quicker” — Tom Webster holds forth at Podcast Movement
In the day-2 keynote address at the 2024 Podcast Upfront, titled Raising Standards, Tom Webster (Partner, Sounds Profitable) delivered data, evangelized the podcast medium, and exhorted his audience to advocate for podcasting. And got a little scientific. And exhorted his audience. Continue Reading
Podcast Movement 2024 launches with advice, inspiration, and celebrity keynotes
The annual four-day Podcast Movement conference lifted off on Tuesday with an ambitious program of over 60 presentations, panel discussions, and interviews. Alongside those knowledge sessions, many featuring well-recognized podcast personalities, a vibrant exhibitor space held elaborate booths and mini-meeting spaces. Three keynote presentations opened the event in distinct ways. Continue Reading
Leadership change at Signal Hill Insights; Paul Riismandel to take over
Paul Riismandel, formerly Chief Insights Partner and Partner at audio research service Signal Hill Insights, has been promoted as President, as of September 30. Riismandel was one of the first research professionals in the podcast industry, and joined Signal Hill in early 2023. Current president Jeff Vidler will step aside, but continue in consulting roles. Continue Reading
Bumper’s new podcast measurement dashboard
Podcast growth agency Bumper has developed and released a new measurement dashboard which promises to publishers “the true performance” of podcasts. Bumper’s thesis is this: “In 2024 it continues to be unreasonably difficult to measure the success of a podcast.” The new product offers a solution. Continue Reading
Radio rules in ad-supported U.S. listening (Nielsen & Edison Research)
Nielsen has released information about U.S. audio listening habits in Q2 of this year. The research is informed by the ongoing Share of Ear project at Edison Research, and directed to radio media buyers. Click for data and the key takeaway. Continue Reading
2020s — a good decade for music publishing industry (MIDiA Research)
Global music publishing revenues will grow over 60% between 2023 and 2031 — an eight-year span of uninterrupted, incremental upticks. This according to Mark Mulligan, Managing Director of MIDiA Research. And the ticks are sizable. Click through for an illustrative graphic and details Continue Reading
Edison releases Top 50 Podcasts, distinguished by survey method
Edison Research has released its Top 50 Podcasts in the U.S. for Q2 2024. The top podcast will not be a surprise. Edison rankers stand apart from ranking lists that count server-side mechanical events such as downloads and streams. Edison’s work conveys reach, using live surveying (in English and Spanish for this report). Continue Reading
24% YoY growth for Libsyn Ads in first half; Chief Revenue Officer position created
Libsyn Ads has sent a robust business growth story packaged with a full schedule of the company’s speaking appearances in next week’s Podcast Movement conference. But the main news is robust growth of host-read ads in the first half of 2024 — 24% growth exactly. Click for details. Continue Reading
July’s top podcast publishers (Podtrac) and RAIN Remix
In the July edition of Podtrac’s Podcast Industry Ranking Highlights, a ranking of podcast publishers, we see 21 podcast companies ranked by audience size and number of streams. The RAIN Remix puts those numbers against each publisher’s number of active shows … for an interesting and sometimes startling new perspective. Click it. Continue Reading