Wondercraft, the world’s first AI-powered creative audio studio, and leading audio management platform, Frequency, have announced an integration to let brands and media publishers produce and deploy personalized audio ad campaigns at scale.
To get an idea of the execution fluidity enabled by this integration, watch the launch video below.
The key to this partnership is a newWondercraft feature called Variations. It enables automated creation of ad varied and personalized ads, which can be based on audience data signals. The two companies say that the workflow is seamless, running from Wondercraft’s creative studio to Frequency’s dynamic campaign deployment. Time and cost are dramatically reduced, we are told.
The new workflow begins in Wondercraft’s studio, where users can write, produce and edit their narrative audio using the platform’s AI-powered tools. The new Variations feature then allows users to craft multiple variations by adding alternative copy or using AI to generate hundreds of variations.
The new workflow begins in Wondercraft’s studio, where users can write, produce and edit their narrative audio using the platform’s AI-powered tools. The new Variations feature then allows users to craft multiple variations by adding alternative copy or using AI to generate hundreds of variations.
The new system gets a vote of enthusiasm from Brian Conlan, President of DAX US, which has been using both platforms. “As early adopters of both Wondercraft and Frequency, we’ve experienced firsthand how these technologies are revolutionizing audio advertising,” Conlon noted. “This integration marks a major shift in how we serve our clients. It gives us the ability to provide unmatched creative flexibility, precise targeting with dynamic ads, and simplified campaign management.”
“The audio industry is full of creative potential, but creative production and asset coordination for ads and host-reads are holding it back,” observes Frequency founder and CEO Pete Jimison. “By partnering with a creative audio production platform like Wondercraft, we are removing these long-standing barriers as we evolve the Frequency audio management platform to more publishers and brands. I believe this partnership marks a monumental shift towards an audio industry that is not only faster and more creative for advertisers and publishers but smoother for all parties to better manage the day-to-day operation of ad campaigns.”
