RAIN Notes: October 18
Author: Brad Hill
Podcast listening frequency continues to rise in Canada (Signal Hill)
Per annual tradition, Signal Hill Insights has released a data snack from its upcoming full meal of metrics — the annual Canadian Podcast Listener report. (The full feast will be served to subscribers on November 28.) In this peek, we learn that podcast listening is on the rise across categories of frequency, from “ever listened” to daily listening. Click for the graph and full-study info. Continue Reading
NPR tops ranker; Dax Shepard enters it. Political podcasts surge; listener demos revealed (Triton & Signal Hill)
Triton Digital has released its U.S. Podcast Ranker for September. Without any surprise we observe that iHeartAudience Network occupies the #1 spot. Seven newcomers arrive on the ranker. PLUS: Detailed research into political podcast listeners. Continue Reading
RAIN Notes: October 16
Audioboom’s multi-record Q3
In its Q3 Trading Update, Audioboom, the word “record” appears four times in the “Financial and operating insights” section. Click for the financial breakthroughs, and link to the official release. Continue Reading
Brendan Monaghan, ex Spotify, takes over at Libsyn
Brendan Monaghan, one of the most prominent and influential executives and BoD members in the software and services industries, has been named Chief Executive Officer of venerable podcast company Libsyn. At the same time, Monaghan joins Libsyn’s Board of Directors. Click for background. Continue Reading
Half of podcast listeners connect with sonic branding more than visual (Veritonic)
In a consumer survey fielded last month by audio analytics and research company Veritonic, hundreds of monthly (or more) podcast listeners were asked about how they relate to audio branding. Click for the big graphic. Continue Reading
RAIN Notes: October 11
— Turning Tables (Seeking Alpha / Spotify)
— Taming A Wild Card (True Native Media)
— Like A Wild Horse (IAB)
RAIN Notes: October 10
iHeart tops U.S. and global podcast publishers, six of which appear in both Podtrac charts
In a RAIN scrutiny of two newly released Podtrac rankers, we see the clear dominance of iHeart Audience Network in the delivery of podcasts. In the list of 21 leading U.S. podcast publishers (sorted by unique monthly audience), we find six networks that also appear in the top Global Delivery ranker. We blend the data; click for the chart. Continue Reading
RAIN Notes: October 8
“Messages were meant to be heard” — SiriusXM pitches incremental reach of audio
In a teacherly presentation that jams together more text and imagery than we ever thought could fit onto 19 pages, SiriusXM advocates for the compelling nature of audio messaging. Click through for RAIN’s detailed coverage, graphics, and sourcelink. Continue Reading