Kobalt’s AMRA posts 28% increase in Spotify, YouTube earnings

The American Music Rights Association (AMRA), owned by music publisher Kobalt, which claims to be the largest independent music publisher in the world, reported increased earnings from both YouTube and Spotify in Q3 2015. During its first three months of administering Kobalt’s catalog in Europe, AMRA saw a 26% increase in Spotify earnings and a 34% increase in YouTube earnings for the publishing client. Continue Reading

YouTube emphasizes music as it releases TV-crushing metrics

“Today, I’m happy to announce that on mobile alone YouTube now reaches more 18–49-year-olds than any network — broadcast or cable. In fact, we reach more 18–49-year-olds during primetime than the top 10 TV shows combined.”
YouTube CEO Susan Wojcicki made this announcement at an industry event targeting advertisers and agencies. Continue Reading