Podcast listening among Canadians hits a new high for weekly and monthly habits, according to The Infinite Dial 2022 Canada from Edison Research and Triton Digital, 43% percent of Canadians 18+ listen to podcasts monthly, up from 38% in 2021, which RAIN calculates is… Continue Reading
Edison Research and Triton Digital unveiled the third annual Infinite Dial Canada, a consumer study of how Canadian adults (18+) listen to audio and own audio technology. In a live webinar, Edison SVP Tom Webster and Triton SVP Stephanie Donovan presented and discussed the slides. Online audio listening and podcast listening are as vigorous as in the U.S. Continue Reading
After releasing its Infinite Dial Australia 2019 report, Edison Research and Triton Digital have turned their focus to the north. The duo shared a preview of the results from the Infinite Dial Canada report, the second time this survey has polled the country. Continue Reading
The Infinite Dial Canada analyzed trends in online audio listening and brand awareness. The results found that 57% of Canadian adults are listening to online audio on a monthly basis. For weekly listening, the rate is 49%. It also tracked a steady lead for Spotify among audio brands. Continue Reading
The Infinite Dial Canada looked at the uptake of smart speakers in the country, as well as pointing out some unique trends compared with the southern neighbors. In Canada, smart speaker ownership is 8% of the adult population. People aged 35-54 were most likely to own smart speakers at 11%, followed by ages 18-34 at 10%. Continue Reading
Radio is the top choice for Canadians’ in-care listening, according to the Infinite Dial Canada report. When asked about what audio sources they ever use behind the wheel, AM/FM took an 83% share. Radio also took the lion’s share of responses for the most commonly used in-car audio. Continue Reading
Podcasting has built a solid following in Canada, and listenership is keeping pace with the format’s progress in the United States. The Infinite Dial Canada found that 61% of Canadian adults are familiar with podcasting, tracking even with 64% familiarity reported in the U.S. survey. Continue Reading
The Infinite Dial 2018 presented fascinating insights on the state of audio in the United States. If that report’s glowing outlook for podcasts and smart speakers, plus its dapperly-attired hosts, have you ready for more data, you’re in luck. Continue Reading
Edison Research and Triton Digital presented The Infinite Dial Canada 2021 yesterday, revealing listening trends up north, and frequently comparing them to the same questions asked in the flagship Infinite Dial research conducted in the U.S. Click through for highlights and graphics. Continue Reading
Mark the calendar and book your seat — Edison Research and Triton Digital will present their Infinite Dial Canada on Thursday of this week (June 4) at 1pm ET. Slides and a recording will be available after the show, but it’s more fun to watch live, and there will probably be an opportunity to ask questions. Click through for registration link. Continue Reading
Edison Research has published its Infinite Dial 2019 report for Canada, its second exploration of the audio consumption habits for the market. The results are based on more than 1,000 phone surveys in the country, offered in both English and French, during the first quarter of the year. Continue Reading
Triton Digital and Edison Research announced that they will expand their Infinite Dial study to cover Canada. The research will offer a comprehensive view of Canadian digital media consumption, covering topics including digital audio, podcasts, and smart speakers. The inaugural Infinite Dial Canada study results will be unveiled on April 4. Continue Reading