Most American women are sports fans to some degree — that’s from a study by Edison Research, with SiriusXM and Group M. Metrics abound to lock in that fact. But ultimately this research is about advertising, and it supplies key linkages connecting female fandom with purchasing power and tendency. Click for lots of detail and graphs. Continue Reading
Triton Digital released its monthly US Podcast Ranker for June 2024, representing measurement from June 3 through June 30. (Triton rankers use 28-day months.) Triton’s ranker is actually two rankers: One for podcast shows, and one for podcast sales networks. We examine both.
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In an effort to maintain authenticity and leverage the convenience and accuracy of AI, podcast ad agency Adopter Media has placed limitations on AI voicings of host-read ads. Specifically, insertion orders will now define limits on the use of AI voicing of ad copy. More than just an in-house decision, the company calls for creators, networks, advertisers, and agencies to uphold similar standards. Details inside. Continue Reading
In the latest edition of Borrell Associates Chart of the Week, we notice with interest advertiser interest, and usage, of different media categories. Twenty of those categories are gauged according to a level of interest and use by local media advertisers. Click for observations. Continue Reading
The New York Times is putting a lot of its podcast content behind paywalls, as it has done with cooking, games, and other categories. Should podcasters emulate? In this week’s guest column, Steve Goldstein observes: There is a lot of churn in subscription land. And the audio landscape is saturated with free content, much of it excellent. so it’s a mixed bag: “Good news: Some people are willing to pay. Bad news: not a lot of people.” But there are exceptions, and industry opinions, and no definitive answer for all shows. Click for a key review of strategic thinking. Continue Reading
A new tool for podcast creators has entered the field. The Podcard is an online media card which emblemizes and summarizes, brands, and links to a show’s landing page. It is also playable media, so recipients can listen to a… Continue Reading
The cleverly named Pionaire, a full-service network for podcasts and podcast talent, has signed Acast to handle Pionaire’s ad sales, hosting, and distribution. Pionaire’s best known podcast is The Bert Show, called “a pillar of the audio industry.” It started two decades ago as a radio show. Continue Reading
— AI Transformations (The Alliance of Independent Agencies)
— New Beginning (Jacobs Media)
— New And Undisclosed (Dave Jackson)
In the current Chart of the Week from Borrell Associates, we see local ad buyers’ best sources for new customers. And we learn that referrals from customers, as a source type, is favored over 12 channels of advertising. Those ad types represent a wide spectrum of marketing, from Facebook to billboards, TV to direct mail. Borrell emphasizes one specific comparison. Click for info and a big graph. Continue Reading
— Celeb-studded pod (iHeartPodcasts)
— New Beginning (Dave Zohrob)
— Roll or Stroll (Edison Research)
A newly announced change which will move stewardship of This American Life ad sales from The New York Times to National Public Media (NPM). Click for audience metrics, show rankings, and other details. Continue Reading
Wondery grabs Armchair Expert with Dax Shepard from Spotify in comprehensive sales, distribution, development, merchandise deal. Click for details. Continue Reading