Magellan AI released its Podcast Advertising Benchmark Report for Q2 2024. The 19-slide public PDF dives deep into Magellan’s specialties — the who, how, and how much of podcast advertisers. It’s not a survey; Magellan’s tech analyzed over 101,000 episodes of popular podcasts. Click for methodology, results, graphs, and linkage. Continue Reading
Captivate calls it “the gold standard for podcast analytics measurement.” Megaphone refers to “the highest industry standards around accuracy and transparency in podcast measurement.” Both companies have announced their compliance with the IAB’s latest standard. Click for more info and linkage to the IAB 2.2 documentation. Continue Reading
— Shady Collaboration (Acast)
— Stepping Up (The Podglomerate
— Back To Roots (John Goforth)
— Sight Is Unnecessary (John Fix / Westwood One Blog)
Universal Music Group (UMG), the world’s largest record company, suffered an off-the-cliff stock dip last Thursday following the company’s earnings call. The hinge point? unexpectedly low streaming revenue. The question was: Who set the expectation? Continue Reading
UK-based podcast production company Lower Street has acquired branded podcast creator Pacific Content. Lower Street founder Harry Morton explains why. Steve Pratt, Pacific Content founder, raves about Morton and Lower Street. Continue Reading
Acast, founded in 2014, released its Q2 earnings with a 10-year celebrative spirit. Key bragging points focused on net sales, gross margin, EBITDA, number of listens, and average revenue per listen. Click for muc more detail. Continue Reading
Signal Hill Insights and Triton Digital have released a study called The Listening and Consumer Habits of the Black Podcast Audience. (It is HERE.) “Black Americans are a vital force within the American podcast audience.” –Jeff Vidler, President/Founder, Signal… Continue Reading
A new look; better targeting; new ad formats. Those are the chief attributes of Spotify’s relaunch of its self-serve audio advertising platform. Oh — and a new name. BEFORE: Spotify Ad Studio. NOW: Spotify Ads Manager. (See RAIN’s coverage of… Continue Reading
UK-based global podcast company Audioboom released first-half earnings. The key performance indicators are unanimously sunny. Click for financial details and detailed comments from CEO Stuart Last. Continue Reading
“I said that while many believe that Spotify has a great product, we needed to prove that we could also be a great business. I think we’re really starting to show this now.” (Daniel Ek, CEO, Spotify) That’s from Spotify’s Q2 earnings release. Click for numbers and charts.
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“Daily just isn’t enough,” claims Mark Mulligan, Managing Director and Analyst at MIDiA Research and RAIN guest columnist. He is referring to studies which measure usage and audience size. His solution? Intraday usage tracking, That view yields a surprising ranker. Click for graphs and explanations. Continue Reading
SoundExchange, the U.S. government-designated royalty collection and distribution agency for streaming music royalties, has sued AccuRadio, the Chicago-based streaming music platform. AccuRadio disputes the claims against it. Click for our coverage, plus both statements in full. Continue Reading