Month: January 2024

Triton U.S. podcast ranker: NPR returns; stable top 10; only three new

Posted on by Brad Hill

Triton Digital released its U.S. Podcast Ranker for December, ranking the top 100 podcasts measured by Triton’s service. As always, this list connects each of the 100 listed shows with its sales network. As always, Triton’s online presentation of the ranker is highly interactive, allowing you to sort the order by Average Users, representing audience size, downloads, and sales networks, and more. Click for highlights. Continue Reading →

Radio advertising and “mental availability” — Peter Field’s study of marketing effectiveness

Posted on by Brad Hill

Pierre Bouvard, Chief Insights Officer at Cumulus Media / Westwood One, is distributing recent analytical work by London-based author and marketing expert Peter Field. It’s a metrics-jammed 25-page presentation. Among the many metrics and charts, we find “mental availability” a compelling and interesting value. Continue Reading →

Steve Goldstein: The Truth About Podcasting’s Measurement Makeover

Posted on by Steve Goldstein

by Steve Goldstein

Apple changed podcast measurement when it changed how downloads are counted. Numbers dropped, but integrity rose. “The podcast industry supported the move to uphold the integrity of the metrics advertisers see {…} cognizant that downloads would take a hit but chose long-term credibility over the vanity.” In his latest guest column, Steve Goldstein tours through media categories including radio, digital advertising, email marketing, television, and print media. In all cases, measurement is a challenge. This is an illuminating read. Continue Reading →

James Cridland’s International Radio Trends: Analysing morning news shows

Posted on by James Cridland

by James Cridland

In his latest guest column, James Cridland reviews and analyzes the Today program at BBC Radio 4. The exercise was enjoyable enough to motivate him to do the same for Australia’s ABC morning show. Also, how to effectively promote radio listening on the air. Continue Reading →

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European Parliament wants revision of streaming royalty calculations to favor “less popular” music

Posted on by Brad Hill

The European Parliament, a 705-member body which works with the European Union to consider and create legislation, has issued a statement regarding artist payment by streaming music platforms. This week the EP called for new EU rules regulating a “fair and sustainable” streaming sector, and cultural diversity. In short, the European Parliament wants streaming royalty calculations to be revised to favor “less popular” music. Continue Reading →

“Definitive Guide” to Spotify’s updated royalty system pits labels vs. artists

Posted on by Brad Hill

Jeff Price, indefatigable advocate for independent musical artists, has produced an information/fact sheet which explains how Spotify royalty calculations and payments work. This effort comes after the streaming company made significant changes to its payment allocations. Carrying the weighty title “The Definitive Guide to Spotify’s Changes In Sound Recording Royalty Calculations — And Its Impact on Artists,” the 26-page PDF (available HERE) is part explainer, part statistical sheet, and part accuser. It’s deep, complex, illuminating, and freely available. Continue Reading →