Putting Millennials in the Driver’s Seat

According to a Zipcar study released earlier this year, Millennials — that generational segment born after 1980 or so who are adults now — think that having a smartphone is a lot more important than having a car. Meanwhile, only 16% of persons over 35 would rather do without their phone than their car, and 40% of that age group put the car at the top of things they would not want to do without.

This wide discrepancy in the need to own a car has the auto industry back on its heels. It’s a sea change that has implications for all kinds of other business segments as well – including radio. Guest columnist Jennifer Lane proposes an opportunity for radio to engage with Millennials. Continue Reading

Radio’s Brave New World

by James Cridland

James Cridland, U.K.-based radio futurologist, delivered an opening-day speech at Radio Days Johannesburg. He examined the threats radio faces in the digital era, including shifting demographics, reduced time spent, and competition in the car. He also notes radio’s built-in advantages, but ends with a warning against complacency. Continue Reading

The impact of mobile at RAIN Summit Indy

When Jason Calacanis delivered his powerful keynote address at RAIN Summit West in April, he ended with a declaration: “Mobile is the only thing that matters. Mobile is the only thing that matters. Mobile is the only thing that matters.” Calacanis was projecting into the future, and his conviction is documented in the present, with trendlines showing that audio is increasingly a walk-around activity.

RAIN Summit Indy will bring these trendlines and much more to the Indiana Convention Center in Indianapolis on September 9, in the Mobile Is the New Black panel. Continue Reading

Curation: The programming buzzword for 2014 which drives acquisitions

by Brad Hill

Google’s acquisition of Songza is widely regarded as a buy-in of Songza’s unique “Concierge” delivery of personalized music, based on each user’s activity and mood combined with other data signals. The backbone of Songza programming is assembled by a team of 60 music specialists, and their work is supplemented by a Big Data-fed algorithm which refines the output based on the listener’s history of song votes and song skips.

Songza’s formula, and those of other music services, which determine what a listener hears, all fall under the broad term “curation.” All music services that provide some degree of interactivity deploy a curation strategy. The underpinning of that strategy is subject to trend and vogue. How has music curation evolved, and what is the trend this year which is driving acquisitions?
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Google acquires Songza

After a few weeks of speculation, Google has acquired Internet radio platform Songza. Financial details have not been disclosed.
Google’s announcement says that no immediate changes will happen to Songza, but “Over the coming months, we’ll explore ways to bring what you love about Songza to Google Play Music. We’ll also look for opportunities to bring their great work to the music experience on YouTube and other Google products.” Continue Reading

RAIN Internet Radio Awards are for broadcasters, too

Nominations are flowing into the five award categories of the Fifth Annual RAIN Internet Radio Awards. The nomination deadline, July 20, is approaching. As in previous years, broadcasting brands are included in the Best Streaming Broadcast Station category. This award is for the single broadcast station that has executed the best streaming strategy. Nominate your station now! Continue Reading