A survey of crowdfunded podcasts

Podcasting is a surging content category in online audio, but still off the mainstream path compared with Internet radio and music-service giants and their multi-billion-dollar valuations. Aggregators and producers such as Podcast One and Midroll Media are leveraging new platforms to raise awareness, and revenue, of online-only talk programs. Out on the fringe, some podcast creators are seeking funding and visibility on crowdfunding platforms.

Knowing about The Media Podcast project inspired us to survey crowdfunders Kickstarter and Indiegogo to observe how podcast creators are using them, and to what extent they are succeeding. Continue Reading

adStream: Spotify to pitch video sponsorships of entire playlists

At RAIN Summit NYC in February, Gary Liu, Global Head of Industry Development at Spotify, suggested a novel advertising strategy during a panel session. Liu speculated that music-service listeners might be willing to play ads on demand, in order to clear out advertising for an extended stretch of uninterrupted music listening. There were some chuckles in the audience over that, but a report in AdAge indicates that Spotify will pitch a similar idea to advertisers at this week’s Cannes Lions festival. Continue Reading

iHeartRadio 5.0: new app, focus on personalization

Review by Brad Hill

Clear Channel updated its iHeartRadio app, overhauling the design with a more compact and usable presentation, while adding a level of instant personalization for new users. We tested the upgrade in its Android version, which was released slightly before the iOS version for Apple devices. Long-time users will appreciate the tightened, more intelligent design choices in the new app.

iHeartRadio 5.0 is seems to have a dual targeting strategy: attracting new users, and improving the experience for existing audience. It’s a big audience: 345-million app downloads and 50-million registered users Continue Reading

RAIN Summit Indy to present vital copyright issues

In what most observers regard as a crucial year for music licensing, copyright, and royalties, RAIN Summit Indy will face the issues head-on with a panel of experts to demystify the complexities and throw light on the issues. The Royalty Reset session will discuss the potential impact on the Internet radio industry of possible changes to the U.S. music-licensing regulations. It comes at a time when, remarkably, nearly all parties involved (music rights owners, performing rights organizations, senators and members of congress, musicians) agree that current law is broken. But there is no accord on which parts need overhaul. Continue Reading