Podcasting is a surging content category in online audio, but still off the mainstream path compared with Internet radio and music-service giants and their multi-billion-dollar valuations. Aggregators and producers such as Podcast One and Midroll Media are leveraging new platforms to raise awareness, and revenue, of online-only talk programs. Out on the fringe, some podcast creators are seeking funding and visibility on crowdfunding platforms.
Knowing about The Media Podcast project inspired us to survey crowdfunders Kickstarter and Indiegogo to observe how podcast creators are using them, and to what extent they are succeeding. Continue Reading