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TargetSpot partners with LiveRamp for data to bridge audiences in digital audio

Digital audio advertising platform TargetSpot announced an alliance with LiveRamp, a tech company that helps advertisers connect with targeted audience segments. The deal becomes part of a complex data ecosystem which lifts streaming audio above linear audio in its ability to target precise audience groups and satisfy advertiser demand for data-rich audio campaigns. Continue Reading

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TargetSpot launches international programmatic monetization platform for audio publishers

TargetSpot has introduced an international programmatic monetization platform called TS BlueBox. The DAAST-compliant service is designed to help create revenue for digital audio publishers with a single integrated solution. It currently includes the U.S., the UK, Germany, France, Spain, Switzerland, and Belgium, although more countries will be added later in 2015. Continue Reading

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TargetSpot’s co-CEO Leigh Newsome on Big Data in audio advertising

Following up our coverage of the integrative partnership of audio ad network Targetspot and data company Quantcast, we wanted to understand the depth of integration, and what Big Data means for the online audio advertising industry. We chatted with TargetSpot co-CEO Leigh Newsome, and started by asking how this partnership is distinguished from previous work the two companies have done together. Continue Reading

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TargetSpot sharpens data-driven audience targeting with Quantcast integration

Ad network TargetSpot announced a partnership with audience measurement company Quantcast, which will allow TargetSpot to more finely identify audience characteristics across its portfolio of streaming audio publishers. The agreement represents an important example of the Big Data movement in online audio, and the increasing expectation of targeted audience segments among advertisers. Continue Reading

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TargetSpot and RMS partner for two-way revenue expansion

Audio ad platform TargetSpot announced a partnership with RMS, the leading audio ad network in Germany. RMS also operates an Internet radio publishing platform for German online radio stations. TargetSpot merged with leading Internet radio platform Radionomy in January. with both companies involved in audio publishing and ad marketing, the synergies of this deal appear to angle in from all directions. Continue Reading