The winter results from the RAJAR Midas survey have brought another flurry of insight into how the UK is consuming audio. Live radio has a 90% reach for audio formats, just trailing any TV with 91% reach. Online video/audio clips took a distant third place with 33% reach, while on-demand music services posted 25% and podcasts 12%. Continue Reading
In the recently released Q3 report from RAJAR (Radio Joint Audience Research), UK listeners are becoming more digital, while overall radio reach remains high. Continue Reading
The RAJAR report for the second quarter of 2018 shows another period of growth for digital radio, even as the overall performance for radio dipped. The latest results showed that 48.8 million adults, or 89% of the adult population of the UK, tuned in to their preferred stations weekly. Continue Reading
RAJAR released its Q1 report today, not to be confused with its much larger MIDAS survey that came out earlier this week. The Q1 headline: Digital share of all radio listening was over 50% digitally delivered for the first time (50.9%, up from 47.2% in Q1 2017).
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The spring 2018 results are out from the MIDAS survey from RAJAR, providing a snapshot of how the UK population is consuming audio. Live radio has the largest share for each age group, though young people listen less. Podcast is consumed by 11% of the population. Much more. Continue Reading
The Q4 RAJAR results round out a year of strong digital radio performance in the UK. The quarterly data showed that 48.9 million adults, or 90% of the adult population listens to their station of choice each week. That figure has hovered around 90% since 2011. Listeners consume an average 21.3 hours of live radio each week. Continue Reading
RAJAR has shared the results from its MIDAS Survey for winter 2017. Live radio has a 90% reach. Live radio also has the largest share of listening hours for each age bracket. The survey also offers data on on-demand listening and podcasts. Another interesting data set is the device share, which breaks down types of listening by platform. Continue Reading
The third quarter data from RAJAR has been released, with the latest information about radio listening in the UK. The rate of weekly listening remained steady at 90% of the adult population, or about 49.1 million people. Continue Reading
RAJAR has published its Q2 2017 data about radio listening in the UK. The weekly radio population continues to stay steady, with 90.3% of the population tuning in each week. The figure did rise by about 500,000 adults over the second quarter of 2016, but it has hovered around 90% for several quarters. Continue Reading
RAJAR has released its first-quarter results for radio listening in the UK. The data showed that 48.2 million adults or 89% of the UK’s adult population listen to radio stations each week. The first quarter weekly listening rate has consistently hovered between 89% and 91% since 2012. Continue Reading
The Q4 RAJAR data showed another period where overall radio listening held static, but digital radio grew. In the final quarter of 2016, 48.7 million adults, or 90.1% of the adult population, listened to radio stations each week. Continue Reading
RAJAR data from the third quarter showed a continued leveling out of growth in radio listening. The Q3 2016 numbers found 89.1% of the UK population tuning in each week, a steady result from 89.3% in the year-ago period. Continue Reading