UK’s RAJAR data shows overall radio listening down, but digital rising

The UK’s Radio Joint Audience Research released its data from the first quarter of 2015. The latest information revealed a slight decline in overall radio listening, but posted improvements in the rates of digital radio uptake in the region. The total number of Q1 2015 listeners declined about 50,000 people from the same quarter of 2014. In contrast, digital radio has been consistently increasing its share of listeners, growing from 20.1% in Q1 2009 to 39.6% in Q1 2015. Continue Reading