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audioBoom launches Listen-In Campaign to raise funds for hearing impaired

audioBoom is contributing to “Better Hearing Month” (May) by launching the Listen-In Campaign in collaboration with the Starkey Hearing Foundation. Starkey provides hearing aids and healthcare to people with hearing impairment in 100 countries. The podcast company has enlisted at least 16 podcasts it represents to participate in the fundraising.  Continue Reading

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Google: Audio should be a “first-class citizen”

Picking up from yesterday’s Part 1 of the conversation between Pacific Media’s Steve Pratt and Google’s Podcasts Product Manager Zack Reneau-Wedeen, today’s installment in the five-part series has Reneau-Wedeen evangelizing audio and planning its rise in Google information ecosystem. “There’s no good reason why audio isn’t a first-class citizen,” he said. Continue Reading

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Google lays out basics of long-awaited podcast strategy, seeks to double existing audience

Google intends to double the podcast audience in a couple of years, and correct what it sees as an imbalance in Android’s share of delivery compared to iPhones. Some of Google’s podcast discovery and listening strategy is already implemented, and it shines a meaningful light on Google’s potential power to come from way behind Apple’s 13-year advantage in delivering podcasts to its iTunes and Podcasts app audiences. Continue Reading

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GM pulls (a few) podcasts into its in-car audio suite

General Motors is reportedly adding podcasts to the dashboard of about one-million cars. Only a handful of podcasts will be included in a proprietary selection. The most interesting aspect of this venture is GM’s recognition of podcasting as a worthy audio category around which to build business relationships and proprietary distribution products. Continue Reading

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Apple Podcast Analytics launches, marking an industry turning point

The awaited Podcast Analytics suite from Apple has arrived in beta. Whatever its shortfalls in the minds of some industry observers, and however ambivalent some podcast publishers might be about the intrusion of new data, Apple’s reporting of podcast consumption will sharply influence the shape, growth and revenue prospects of podcasting. Details and RAIN analysis. Continue Reading

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Bridge Ratings’ 2017 trends: Streaming, podcasting, and smart speakers

Bridge Ratings has published its recap of 2017, drawing several broad trends in the music and audio industry. The company’s wrap-up said that the number of streams in 2017 increased 40% over the total for 2016. It also offered insights on programming for on-demand streaming, such as using data about a playlist’s specific audience to encourage more frequent listening and when to ease up on a song that could be over-exposed to today’s highly connected listeners. Continue Reading