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MusicWatch time spent listening data sees Pandora in the lead for 2016

MusicWatch weekly music streaming TSL 2016 canvas

MusicWatch sent RAIN News a pre-release note with results of its 2016 ‘Music Streaming Wars’ study, and found that Pandora was had the largest share of weekly music listening at 28%. YouTube took second place with a 27% share. Both of those figures include the audio companies’ free and paid tiers. Continue Reading

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Study finds consumers value audio quality (given the right language)

MusicWatch survey CES 2016 canvas

MusicWatch has shared research into consumer sentiment about what listeners want in a music streaming subscription. When asked what feature would encourage them to pay for their tunes, far and away the top answer was control over a completely on-demand service at 39%. However, 11% said “sound quality as good as the recording studio.” Continue Reading

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Study shows big split in Apple Music’s audience retention

Apple Music screencap canvas

A study by MusicWatch reviewed the success rate Apple Music has had among the company’s pool of iOS users. The study found that 77% of iOS users in the U.S. are aware of the new streaming platform, but only 11% said they are currently using Apple Music. Among people who had tried the service, 48% said they are not using it at this time. Continue Reading

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Study finds discovery by streaming supports concert sales

Eventbrite survey streaming to concert canvas

MusicWatch and Eventbrite teamed up for a survey of how music discovery impacts listeners’ purchases related to live music. The results showed that 42% of the respondents cited streaming as a music discovery platform, and 51% of those streaming listeners bought tickets to a show by an artist they found on those services. Plus 29% of streaming discoverers attend two or more shows a month. Continue Reading

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MusicWatch measures music service competition; Apple must differentiate its upcoming offering

musicwatch chart canvas

Research company MusicWatch publicly released data points from its Annual Music Study, measuring relative popularity among leading streaming music outlets YouTube, Pandora, Spotify, iHeartRadio, VEVO, and iTunes Radio. The timing anticipates Apple’s expected announcement of its new on-demand music platform. Continue Reading