RAIN Notes: July 18
Everyone’s a Critic – Borrell Associates
Surprising – Sounds Profitable
Continue Reading
Borrell Associates
Borrell: 2022 double-digit ad growth for streaming audio; reduction forecast for radio
To promote an upcoming webinar next Tuesday, October 12, Borrell Associates has released projections of advertising recovery across 17 media categories. In it, radio is projected to experience negative growth, while streaming audio is predicted to grow ad revenue positively. Click for an explanatory graphic. Continue Reading
As radio attains digital sales expertise, double-digit growth projected by Borrell/RAB
Digital revenue for traditional radio stations is projected to grow at a 22% year-over-year clip in 2017, according to a new report issued by Borrell Associates and the Radio Advertising Bureau (RAB). Notably, radio stations report more confidence in the digital expertise of sales staffs, compared to the 2015 survey. Continue Reading
Digital revenue projected to grow for radio, RAB finds
Digital ad revenue for the radio industry increased 11.4% to $550.8 million in 2015. That’s the key takeaway from the latest benchmarking report commissioned by the Radio Advertising Bureau. According to the analysis, the average market cluster saw $961,756 from digital sales during the year. Continue Reading
Borrell: Programmatic advertising will take over by 2024; sales reps gone
Programmatic advertising is well established in the web display industry, and growing fast in video. Radio (broadcast and streaming) lags behind, but awareness is growing as ad-buying software platforms become more sophisticated for audio. What is the future? For Gordon Borrell, the answer is clear: Programmatic will take over audio ad buying and selling, and sales reps face elimination and changing roles. Continue Reading
Borrell: Digital dashboards will wipe out half of FM stations
In a fascinating and daring webinar yesterday hosted by Gordon Borrell, attendees were treated to a historical review of media technology disruption, followed by predictions in today’s media. One of those predictions: Half of AM/FM terrestrial stations will disappear by 2024, their demise driven by adoption of alternative in-car listening choices. RAIN spoke with Gordon Borrell. Continue Reading
Radio’s online revenue growing fast
A new survey report conducted by Borrell Associates for the Radio Advertising Bureau (RAB) reveals that the online revenues of radio stations grew 15% in 2013, and is projected to grow 22% above that higher level this year. The impressive growth is not all in online advertising. Continue Reading
Radio’s AQH Decline and the PPM
Why has AM/FM lost 30 percent of its key listening metrics since 2008? Founding editor Kurt Hanson reflects on history, harkens back to the day when he ran a leading ratings company, and disputes a theory. HINT: it’s not about the Portable People Meter. Continue Reading
Borrell report projects dramatic growth of pureplay mobile and advertising
The 40-page report analyzes migration from analog to digital, and the projected impact of that shift for print, broadcast, and Internet media platforms. One of the most distinct and rapid changes is projected within the shift to Internet. On the mobile side, the growth is dramatic over the past five years, and will gain more through 2018. Continue Reading