Borrell: 2022 double-digit ad growth for streaming audio; reduction forecast for radio

To promote an upcoming webinar [see RAIN here] next Tuesday, October 12, Borrell Associates has released projections of advertising recovery across 17 media categories. In it, radio is projected to experience negative growth (4.6%), while streaming audio is predicted to grow 17.8%.

Here is the teaser graphic sent out by the company:

The webinar, Local Advertising Forecast for 2022, promises to discuss  “an uneven recovery for local markets.”

It’s a free event; register HERE.


Brad Hill