RAIN Notes: Thursday, October 7

Jottings of note:



Second season of Nice Try, the podcast about humanity’s quest for perfection from Curbed and New York Magazine, drops October 14. It’s hosted by Avery Trufelman. The trailer is out — listen HERE.


Audio Spice

“Sonic seasoning,” you ask? Even if you didn’t ask, Steve Keller at Pandora has an answer. It’s a scientific study of experiential audio brand activations. He calls it a “definitive guide,” and it’s published HERE.


Recovery Stats

Borrell Associates has completed its Local Advertising Forecast for 2022, predicting “an uneven recovery for local markets.” The projections include digital audio and podcast advertising. Results will be presented in a 35-minute webinar next week, Tuesday October 12. It’s free; register HERE.


— Thursday, October 7

Brad Hill