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SHOUTcast re-launches with Radionomy integration and improvements for station owners

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Venerable Internet radio platform SHOUTcast, which was acquired from AOL by Radionomy early this year, is re-launching this week with enhancements that should benefit SHOUTcast station owners. The SHOUTcast brand, station directory, and back-end tie-ins with mobile apps all remain intact. The noteworthy changes are intended to provide station owners with a less expensive, more lucrative, and better informed experience.

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Marketron announces location-based advertising solution

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Business software company Marketron today announced the addition of location-based advertising to its suite of monetization products. Location-based advertising addresses the dominant trend in digital listening, which is the migration of consumers to mobile environments. An eMarketer study this month concluded that mobile advertising will surpass traditional radio advertising revenue this year.

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iHeartRadio partners with AdsWizz to monetize streams

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Clear Channel's iHeartRadio is partnering with ad-tech provider AdsWizz to create "unique and integrated digital advertising capabilities," it was announced this morning. The partnership will enhance ad insertion and targeting across a wide scope of brands and content -- over 840 Clear Channel radio stations that stream live webcasts on the iHeart platform.

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Pandora’s “ad experiences”: a conversation with Heidi Browning

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by Brad Hill

During Pandora's development of its advertising model, we have tracked the development of its local sales organization spread across dozens of city markets. With less publicity, Pandora is also building an in-house creative advertising team that works with agencies and advertisers to build customized messages, programs, and productions to connect brands with targeted groups of listeners. The effort leverages a combination of media creativity and data knowledge.

To get a better picture of how this works, and some examples, we spoke with Heidi Browning, Pandora's SVP of Strategic Solutions. She works with chief marketing officers and ad agencies on ideas for what she calls "innovative ad experiences."

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Spotify’s Asia director talks expansion, mobile, and piracy

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Sunita Kaur, director of Asia for Spotify, spoke with The Next Web about the company’s plans for growth in the coming months. Since its first foray into Asian markets in April 2013, Spotify has been moving slowly. The company is only present in Hong Kong, Malaysia, Singapore, Taiwan, and the Philippines, leaving huge swaths of the continent untouched.

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REVIEW: MixRadio

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by Brad Hill

Microsoft-owned Nokia's music service, MixRadio, is slated to be spun out as a stand-alone listening platform. It's big news -- separating from that ecosystem will put MixRadio on the same playing field as Pandora, iTunes Radio, and other Internet radio brands. In light of the news, this is a timely moment to assess MixRadio and its potential to stand out in the crowd. How does it shape up? We tested the premium service offered by MixRadio on a Windows 8.1 computer with touch screen, and a Windows 8.1 tablet. Basics? Well-covered (mostly). Highlights? Occasional.

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