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Pandora’s “ad experiences”: a conversation with Heidi Browning

heidi browning canvas

by Brad Hill

During Pandora's development of its advertising model, we have tracked the development of its local sales organization spread across dozens of city markets. With less publicity, Pandora is also building an in-house creative advertising team that works with agencies and advertisers to build customized messages, programs, and productions to connect brands with targeted groups of listeners. The effort leverages a combination of media creativity and data knowledge.

To get a better picture of how this works, and some examples, we spoke with Heidi Browning, Pandora's SVP of Strategic Solutions. She works with chief marketing officers and ad agencies on ideas for what she calls "innovative ad experiences."

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Spotify’s Asia director talks expansion, mobile, and piracy

spotify logo square canvas

Sunita Kaur, director of Asia for Spotify, spoke with The Next Web about the company’s plans for growth in the coming months. Since its first foray into Asian markets in April 2013, Spotify has been moving slowly. The company is only present in Hong Kong, Malaysia, Singapore, Taiwan, and the Philippines, leaving huge swaths of the continent untouched.

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REVIEW: MixRadio

mixradio mixes canvas

by Brad Hill

Microsoft-owned Nokia's music service, MixRadio, is slated to be spun out as a stand-alone listening platform. It's big news -- separating from that ecosystem will put MixRadio on the same playing field as Pandora, iTunes Radio, and other Internet radio brands. In light of the news, this is a timely moment to assess MixRadio and its potential to stand out in the crowd. How does it shape up? We tested the premium service offered by MixRadio on a Windows 8.1 computer with touch screen, and a Windows 8.1 tablet. Basics? Well-covered (mostly). Highlights? Occasional.

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Nokia’s MixRadio to spin off as independent entity following Microsoft cuts

MixRadio canvas

Microsoft sent the tech world into a tizzy yesterday with the announcement that it will cut 18,000 jobs. A large portion of those jobs will be removed from Nokia, which it acquired in April. That cut includes plans to spin off Nokia’s MixRadio service into a standalone company. MixRadio will need to offer something distinct and valuable for listeners to encourage them to test it out, much less stay around.

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Can apps bridge streaming and album sales? Paul McCartney is the latest to test the space

Paul McCartney app albums canvas

Record sales are a troubling metric for many artists in this increasingly digital world. One approach that’s gaining some traction among musicians is to release albums not just in physical formats or on music-purchasing sites, but as apps for mobile devices. Sir Paul McCartney is the latest to try his hand at the app approach.

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