0

Conversation with Ryan Farish: New paths to music success

ryan farish indy photo canvas

by Brad Hill

Ryan Farish is a an electronic-music composer and producer, a pioneer of the EDM (Electronic Dance Music) genre which is surging in popularity, and a Grammy-nominated songwriter. He coined the defining sub-genre of his music as Positive Chillout, a category now in use by other musicians.

Farish will be featured onstage at RAIN Summit Indy, September 9 in Indianapolis, in a panel titled "EDM: Streaming a New Path to Success." In anticipation, RAIN spoke with Ryan Farish by phone, asking about how his star career unfolded without the traditional leverage of broadcast radio or a major-label deal.

[read more]
1

Pureplay of the Day: Smooth Jazz Chicago

pureplay of the day

On April 30, 2012, Rick O'Dell was fed up. WLFM in Chicago switched away from the Smooth Jazz format (to Alt Rock), leaving the city's terrestrial listeners without a station for that shiny genre. It had happened before, in 2009, when Clear Channel's WNUA abandoned Smooth Jazz for Spanish-language programming. O'Dell saw an opportunity, and started a localized Smooth Jazz Internet-only station.

[read more]
1

adStream: Spotting a Pandora “Promoted Station”

adstream - pandora nuclear family canvas

adStream is a journal of ad-stalking and interesting commercial sightings in online audio services. In Pandora, Promoted Stations are sponsored playlists branded by advertisers, and co-created with Pandora's curation experts. The program launched in May with several advertising partners, but the sponsored stations are difficult to find. We found one.

[read more]
0

A Smart Approach to Revenue Growth

jennifer lane canvas

by Jennifer Lane

RAIN CEO Jennifer lane looks at SmartReach Digital, a full-service digital agency formed by Entercom, one of the largest broadcasters in the U.S., and staffed with a team of experienced digital marketers. The idea is new and innovative to radio, but one that has taken hold with newspapers, tv, and other locally driven media outlets.

[read more]