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Spotify playlist updates: Sponsorships and statistics

Spotify Sponsored Playlist canvas

Spotify has debuted a new outlet for brands to get involved with the streaming company’s popular playlists. Sponsored Playlist puts a brand’s name on one of Spotify’s curated playlists, with the sponsorship options designed to match marketing needs with a musical audience. This marketing option is now available in the U.S. and in beta in the UK.

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Podcasting jumps: New metrics from Edison Research and Triton Digital released today

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The Podcast Consumer, an annual research report from Edison Research and Triton Digital and released today, represents the 12th year of podcast research conducted by Edison. This year's report reveals a jump from incremental podcast adoption seen for several years. "This year, we saw a spike we haven't seen before," said Tom Webster of Edison Research, who presented a webinar.

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Mark Mulligan: The Two Spotify Charts You Need To See

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by Mark Mulligan

Spotify's recently released 2015 financials created an interesting story: strong revenue growth and market domination, along with widening losses at the bottom line. Midia Research founder Mark Mulligan peels back the layers to analyze underlying dynamics. "Rights costs are the Spotify’s Achilles Heel." Can scaling audience growth give Spotify enough leverage to gain better label rates? If not, the outcome might be unwelcome to those rights-holders. This guest column is a must-read.

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