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Mobile listeners use other devices to look up advertisers

In October Triton Digital commissioned Edison Research to survey mobile music listeners about how they engage with audio advertisers. The results shine light on the multi-device digital lifestyle. The study targeted 410 listeners in the 18-54 group, each of whom had actively listened to Internet radio in the past week.

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SoundCloud hires new marketing exec from Viacom

DeJuan Wilson Headshot canvas

SoundCloud announced the addition of a new executive to its leadership team. DeJuan Wilson has joined the streaming platform as the new vice president of global marketing and brand. In this role, Wilson will be responsible for working on SoundCloud’s brand story, developing its global marketing function, and communicating its value proposition for listeners and creators. Prior to joining SoundCloud, Wilson served as senior vice president of brand strategy and creative marketing for Viacom’s MTV2, MTVU, and Logo networks.

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