Omny Studio intros Shared Listeners tool for network clients

Posted on by Brad Hill

Podcast hosting platform Omny Studio, a unit of iHeartMedia’s Triton Digital subsidiary, has introduced an interesting tool for its network clients which host multiple shows. Called Shared Listeners, the new feature allows publishers to determine how many listeners are unique to a particular show and/or shared across other programs in their network. It adds up to better promo decisions. Click for details and a screenshot. Continue Reading →

Mark Mulligan: Can Spotify break out of its lane?

Posted on by Mark Mulligan

by Mark Mulligan

This guest column from Mark Mulligan identifies a crucial trend: After years of relative stability, music consumption is shifting, with the streaming model exemplified by Spotify is beginning to lose some ground — as evidenced by financial reports and the growth of “social music.” Mark asks whether Spotify and the other Western DSPs are going to find themselves left behind by a fast-changing market, or will innovate to keep up the pace.
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James Cridland’s International Radio Trends — Why the words we use matter

Posted on by James Cridland

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this edition: A new and fascinating study of language use in podcasting, which James connects to how to articulate concepts in radio. And there’s also a similar analysis of on-air speaking habits. Links to both. And much, much more. (Because one “much” wouldn’t be enough.) Continue Reading →

Jeff Vidler: Increased Data Privacy Controls – New Opportunities for Audio

Posted on by Jeff Vidler

by Jeff Vidler
Guest columnist and Signal Hill Insights President Jeff Vidler discusses an emerging trend in the underlying technology of digital audio advertising. “The sands are shifting under the feet of digital marketing as we march towards an online future that promises less personal tracking,” he writes. What is the opportunity for audio? Continue Reading →

FieldCast partners with Blue microphones to co-evangelize corporate podcasting and gear

Posted on by Brad Hill

We’ve noted FieldCast as a company which evangelizes and enables corporate podcasting — enterprise audio produced by executive leaders to communicate with company staff. Now comes a note that FieldCast has partnered with Blue, the venerable microphone maker whose cost-effective Yeti USB desktop mic is much used by podcasters bootstrapping new shows. Continue Reading →

Pineapple Street Studios starts “mystery box” monthly podcast with no set structure

Posted on by Brad Hill

Called The 11th, a new podcast from Audacy-owned Pineapple Street Studios, is starting with a monthly episode release date of  — yes, the 11th of each month. That is the only structure of a show whose producers call a “mystery box.” Episodes are called editions, and can contain multiple episodes. Click to untangle. Continue Reading →