YouTube Red and Google Play Music to combine, but details are scarce

YouTube Head of Music Lyor Cohen said that Google Music Play and YouTube Red will be combined into a single property. Cohen confirmed the eventual merger during a session at the New Music Seminar event in New York. He said the move would help educate consumers and increase the company’s subscriber numbers. Continue Reading

UK teens trend toward YouTube, social music, and free listening

UK teens are heavy music consumers on digital and streaming platforms. BPI and the ERA commissioned a study from MIDiA Research about the music habits of Generation Z, which includes millennials up to age 19. The report noted trends about their musical platforms of choice as well as other online behaviors. Continue Reading

Gen-Z: The YouTube generation that can’t live without it

A new survey from AdWeek measures youth attachment to YouTube in a more dramatic light: 50% of Gen-Z respondents (from a survey field of 1,500) said they “could not live without” YouTube. Nearly all respondents (95%) use YouTube to some extent. Gen-Z’ers are just starting to emerge into the adult marketplace, unfamiliar with non-digital life and paying for daily media content. Continue Reading

Warner inks YouTube deal despite “difficult circumstances”

Warner Music Group has signed a global licensing deal with YouTube, but the major label still reportedly expressed reservations about working with the video platform. CEO Steve Cooper has reportedly shared an internal memo with WMG that said the YouTube deal was signed “under very difficult circumstances.” Continue Reading