Taylor Swift added 819,000+ new YouTube subscribers in November

When Taylor Swift and her label chose to remove the pop singer’s latest album and back catalog from Spotify, they unintentionally sparked the emergence of some fascinating data about online music listening habits. First came Nielsen’s discovery that Swift’s YouTube streaming counts ballooned from the moment her audio streams dropped. Second, we now have data showing that she added the most subscribers on the video network during November. Continue Reading

Mark Mulligan: Why It Is Time To Make YouTube Look Less Like Spotify And More Like Pandora

by Mark Mulligan

Midia Research founder Mark Mulligan analyzes the “freemium” space by comparing YouTube (and its new Music Key subscription service) to Spotify and Pandora. YouTube has changed from a marketing tool to a full-fledged listening destination, the author asserts, and should be modeled more like Pandora than Spotify. Continue Reading

Social music app Musx raises half a million in seed funding

An up-and-coming streaming service named Musx announced seed funding of $500,000, according to VentureBeat. It’s an iOS app designed for social sharing of music. Members can post songs from YouTube or SoundCloud. As has become common in these mobile apps, users can create their own playlists. Musx adds a collaborative angle, so friends can build playlists together. Continue Reading

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Expanded YouTube Audio Library offers copyright insight for videos

In the latest move to bring order to the legal wild west of its video landscape, YouTube has added extra information to the YouTube Audio Library. This database now gives information about what happens when you upload a particular song to accompany your video. This means you can check whether the song might be deleted by the rights holder or if restrictions apply before uploading the audio clip. Continue Reading

Azoff’s PRO pushes YouTube on licensing, may turn to lawsuit

Irving Azoff and his Global Music Rights PRO have intensified their scrutiny of the new YouTube Music Key streaming service. According to a written exchange between lawyers for both sides, Azoff has questioned whether YouTube has the appropriate licenses to be streaming the songs represented by GMR. The group asked for the roughtly 20,000 songs GMR represents to be removed, but YouTube has not complied. Continue Reading

Music Key update: launch delay, and All Access bundling

In an initiative marked by repeated long delays, it is perhaps unsurprising that Music Key, YouTube’s new music subscription service which was supposed to start today, has been pushed back to tomorrow. In other Music Key news, it is widely reported that a rumored subscriber connection between Music Key and Google’s audio-only subscription service, All Access, will indeed happen. Continue Reading

eMarketer looks at YouTube ad revenue as Music Key steps into ad-free listening

eMarketer released estimates about ad revenue from YouTube — especially interesting as the video platform releases Music Key ad-free listening. eMarketer projects that U.S. video ad revenue alone would increase 39.2% to $1.13 billion. The company expected that the figure would continue to expand in double digit percentages to a possible $1.75 billion in 2016. Continue Reading

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YouTube Music Key already has enemies: Azoff questions service’s songwriter royalty rates

The launch of YouTube Music Key is an exciting development for the streaming music sector, but it the new service already has a very vocal and powerful detractor. Irving Azoff, a music industry veteran and leader of the recent Global Music Rights venture, told The Hollywood Reporter that he is prepared to remove the works by 42 of his clients from YouTube. The threatened move could see about 20,000 copyrighted works taken away from the fledgling service, as well as from the original YouTube video platform. Continue Reading