YouTube is collaborating with Elton John on a music video competition. Dubbed “Elton John: The Cut,” this program will end with fans making official music videos for one of three Elton John songs. Continue Reading
Apple has released a new documentary feature film exclusively on its streaming music platform. The movie is titled 808 and it traces the impact of Roland’s TR-808 drum machine on a range of musical genres and artists. The trailer is watermarked with the Beats 1 logo, making the project appear to be a branded production. Continue Reading
YouTube has paid out more than $1 billion to the music industry from advertising in the past year. Robert Kyncl, the video platform’s chief business officer, penned a blog post about the state of YouTube’s ad revenue. Continue Reading
VuHaus has added Houston Public Media as its newest affiliate. The platform, a non-profit for music discovery, hosts video content from several public radio partners. VuHaus’ hosted videos range from studio performances to live clips from special events. Continue Reading
Brief news items and worthy reads from around the web: Apple revising some App Store fees; rates of trial-hopping; former ASCAP exec joins CD Baby. Continue Reading
YouTube has rolled out an app for watching its videos in virtual reality. All the videos on the platform allow the viewer to see the action as if they were physically present on the scene. This news is still interesting as a forecast for what digital entertainment might look like in ten years. Continue Reading
Spotify’s push for new video content is continuing at break-neck speed. The latest release is an animated series titled “Drawn & Recorded.” The ten episodes will share stories from pop music history. Videos will appear on Spotify’s mobile and desktop versions. Continue Reading
Spotify is rolling out new video projects left and right. The latest one is called Flash Frame, and it’s an interesting mix of artist profile and fan service. The series will highlight major moments from a performer’s career with live performances of iconic songs. Continue Reading
Spotify is rolling out a new product called branded moments that serves vertical video ads to listeners. This offering gives listeners 30 minutes of commercial-free music after they view the advertisement. Bacardi, Gatorade, and Bose are among the first brands to beta test this new ad approach. Continue Reading
NBC is planning a competition TV series based around the the idea of online viral hits. The Stream is based on a Norwegian show of the same title, where hopeful participants submit performance videos to a dedicated online platform. Continue Reading
Shazam has entered a partnership that will add music video channels to its app. The multifaceted mobile company has teamed up with video engagement business Vadio for this effort to increase time spent in its app. When a user Shazams a song, they will now see a music video channel in addition to the track’s metadata. Continue Reading
Spanish-language specialist SBS has added video to its streaming app LaMusica. The bilingual and bicultural app, which previously focused only on music, has now added short video vignettes to its content offerings. Continue Reading