In the October report of Triton Digital’s Webcast Metrics Top 20 Ranker, overall stream listening inched upward a bit (one percent from the previous month). Hidden in that modest movement are significant gain by five of the top six entities, composed of three pure internet plays and three radio groups. Continue Reading
Triton Digital has inked another partnership for its a2x programmatic advertising marketplace. The latest integration is with AdTheorent, a predictive advertising business focused on using machine learning and data to connect advertisers with the ideal audiences. Continue Reading
Triton Digital announced a partnership with 365 Digital, a digital publisher solutions business in South Africa. In the new deal, 365 Digital will leverage Triton’s a2x programmatic exchange and will promote its benefits to local publishers and advertisers in the country. Continue Reading
In a whitepaper released yesterday on its blog, Triton Digital explains how podcast caching challenges the growth of podcasting, offeers supporting metrics, and and pledges its full support of platforms which move away from the practice. Continue Reading
In the September report of Triton Digital’s Webcast Metrics Top 20 Ranker, overall stream listening inched upward a bit (one percent from thee previous month), and a couple of entities moved significantly. Continue Reading
Omny Studio has introduced a new tool for transforming radio broadcasts into monetized podcasts. The company has added intelligent automation to its live broadcast capture software, which allows the creation of podcasts from broadcasts without manual editing. Continue Reading
Triton Digital announced that its programmatic audio ad exchange a2x is now integrated with MediaMath’s omni-channel demand-side platform. MediaMath is a programmatic marketing company, and its DSP launched in 2007. The deal will allow MediaMath’s advertisers to add online audio from broadcasters and streaming music services to their programmatic, omni-channel buys. Continue Reading
Latin American digital audio specialist Audio.ad announced the launch of AudioTrade, its own programmatic demand-side platform. AudioTrade will allow agencies and advertisers to purchase digital audio advertising for online radio, music streaming, and podcasts. Continue Reading
August webcast listening showed a 4% increase across the board in Triton Digital’s Top 20 Webcast Metrics report for August, with each streaming entity in the group gaining ground from July. That unanimity is rare. Continue Reading
Triton Digital has released its Top 20 Ranker of the best-performing digital audio publishers and networks for August 2017. Due to Veteran’s Day and post-Summit travel, RAIN News’ usual complete coverage and historical trendline of the latest monthly results will be posted on Monday. Continue Reading
Triton Digital has hired Richard Palmer as its new Director of APAC Market Development. He will be responsible for managing publisher onboarding, as well as overseeing Triton’s relationships with agencies, trading desks, and trade associations in Australia, New Zealand, and other parts of the Asia-Pacific region. Continue Reading
Triton Digital announced that it will act as the ad tech stack to monetize digital audio ad inventory for Anghami, a streaming music provider for the Middle East and North Africa region. Anghami’s digital ad inventory is exclusively represented by Digital Media Services, part of the Choueiri Group. With this deal, Anghami and DMS will leverage Triton’s Tap ad server for targeted audio ad insertion. Continue Reading