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Podcast Movement and Sounds Profitable merge; Franks and Barletta divide the empire

Trade association Sounds Profitable, and conference brand Podcast Movement, have merged in a seven-figure deal. The new entity is described as “a central force in podcasting’s ongoing growth,” and promises to deepen its involvement in industry events around the world. Click for details. Continue Reading

The potential of podcast persuadables (Sounds Profitable research)

Sounds Profitable has released a revealing study of podcast listeners: The Podcast Landscape. Ninety-five percent of respondents, whether they were listeners or not, were familiar with the term podcasting. Not everybody is a listener, but this research defines a cohort of “Persuadables” and delivers a raft of metrics about them. Continue Reading

Tom Webster: What is the Biggest Platform in Podcasting Today?

by Tom Webster

It’s not the first time Edison Research SVP Tom Webster has addressed this topic. In this guest column, he shares info from his company’s Podcast Consumer Tracker to investigate where listeners really find their podcasts. The answers shift around depending how the question is asked. But one platform always seems to rise to the top when survey respondents list all the apps they use. A must read.
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