RAIN Notes: April 7
— Creator and Listener: Who’s In Control? (Spooler Media)
— Retaining the Viall Files (Libsyn)
— Targets (Acast)
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Tom Webster
RAIN Notes: April 3
— The Largest (Jacobs Media)
— Also The Largest (Sounds Profitable)
— Grades (Podnews)
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RAIN Notes: October 21
— Closing The Circle (Slipstream)
— A Need (Call Her Daddy)
— Soft Core Cheating (Hearing Things)
RAIN Notes: October 18
RAIN Notes: October 16
“Audio reaches the brain quicker” — Tom Webster holds forth at Podcast Movement
In the day-2 keynote address at the 2024 Podcast Upfront, titled Raising Standards, Tom Webster (Partner, Sounds Profitable) delivered data, evangelized the podcast medium, and exhorted his audience to advocate for podcasting. And got a little scientific. And exhorted his audience. Continue Reading
The potential of podcast persuadables (Sounds Profitable research)
Sounds Profitable has released a revealing study of podcast listeners: The Podcast Landscape. Ninety-five percent of respondents, whether they were listeners or not, were familiar with the term podcasting. Not everybody is a listener, but this research defines a cohort of “Persuadables” and delivers a raft of metrics about them. Continue Reading
Tom Webster, leaving Edison Research, will join Sounds Profitable as partner
We recently reported that Edison Research SVP Tom Webster would exit the company for a new venture. Today we learn more specifics: Webster will join Sounds Profitable, the weekly newsletter about podcast ad technology from James Cridland’s Podnews, created and authored by Bryan Barletta. Continue Reading
Tom Webster to exit Edison Research
Tom Webster, SVP of Edison Research and a widely recognized keynoter at audio industry events, will leave Edison Research at the end of May. He announced the decision in today’s issue of his I Hear Things newsletter. Click for more info. Continue Reading
Tom Webster: Is Facebook Your Problem?
by Tom Webster
This edition of Tom Webster’s once-in-a-while column is about greyhounds. And greyhound moms. Not really — but those dog moms do make a point connected to social media, and knowing oneself honestly. Read it.
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Tom Webster: What is the Biggest Platform in Podcasting Today?
by Tom Webster
It’s not the first time Edison Research SVP Tom Webster has addressed this topic. In this guest column, he shares info from his company’s Podcast Consumer Tracker to investigate where listeners really find their podcasts. The answers shift around depending how the question is asked. But one platform always seems to rise to the top when survey respondents list all the apps they use. A must read.
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Podcasting grabs fistfuls of listening time from radio: Tom Webster at Podcast Upfront
In a special data session sponsored by NPR during Day 1 of the IAB Podcast Upfront, Edison Research SVP Tom Webster unleashed a powerful metric illustrating the growth of podcasts in Americans’ listening. Continue Reading