Spotify is rolling out new video projects left and right. The latest one is called Flash Frame, and it’s an interesting mix of artist profile and fan service. The series will highlight major moments from a performer’s career with live performances of iconic songs. Continue Reading
Spotify is rolling out a new product called branded moments that serves vertical video ads to listeners. This offering gives listeners 30 minutes of commercial-free music after they view the advertisement. Bacardi, Gatorade, and Bose are among the first brands to beta test this new ad approach. Continue Reading
Last week the UK-based Companies House posted Spotify Limited 2015 financials, showing before-tax, bottom-line profitability. Chief Financial Officer and board member Barry McCarthy stated in the filing’s introductory remarks: “In many ways, it was our best year ever.” Continue Reading
Spotify co-founder Martin Lorentzon has stepped down from his role as chairman of the streaming music service. After 10 years in the position, Lorentzon is shifting to the board’s vice-chairman, with CEO Daniel Ek assuming the chairman spot. Continue Reading
The Trade Desk is bringing its digital audio programmatic advertising to the Asia Pacific region, and Spotify is one of its first partners there. This launch means that advertisers can now buy digital audio inventory targeting the APAC audience. Continue Reading
On the Move tracks hires, promotions, and other notable personnel changes within the online audio industry. Today’s moves are two new additions to the ranks of ASCAP’s board and Spotify’s European team. Continue Reading
Spotify has launched in Japan, a long-awaited push that has been many months in the making. The service has debuted with an invite-only system. Spotify’s Premium tier will cost 980 yen ($9.70) a month, although free ad-supported access is also available. Continue Reading
Financial Times reported that Spotify is in “advanced talks” to acquire SoundCloud. The talks might be advanced, but sources told the publication that there were no details on how much money might change hands and the potential deal could still fall apart. We’ve been expecting to see more consolidation within the streaming music space, so this possible tie-up is an intriguing proposition. Continue Reading
Spotify has added a Netflix executive to its board of directors. Ted Sarandos is chief content officer for the video streaming platform, and his expertise could be helpful for Spotify in looking to further expand its own video properties. Continue Reading
Following last year’s Discover Weekly, and this year’s Release Radar, Spotify today injected a new auto-generated playlist feature called Daily Mix into iOS and Android mobile apps. It is a strong feature, musically and strategically. Continue Reading
Spotify has added the shows of reVolver Podcasts to its audio programming. About 30 of the podcasts from the multicultural company, a specialist in English and Spanish audio content for the Hispanic audience, are now available on Spotify’s mobile version. Continue Reading
Spotify is reportedly on the hunt for a new headquarters and it’s not in Sweden. Sources told real estate blog The Real Deal that the streaming service is looking for a new space in New York City. Continue Reading