SoundCloud announced multiple deals this week, all centered on further raising the platform’s profile with DJs. First, the company announced integrations with several DJ applications. Second, it has secured a partnership with Dubset, a service for quickly licensing and distributing DJ mixes while managing all the appropriate royalties. Continue Reading
SoundCloud announced that its paid tier will have the option to access better audio quality streaming. Subscribers to the SoundCloud Go+ tier can opt to listen to music in a lossless format when that file type has been uploaded by an artist. Continue Reading
SoundCloud has opened up its monetization program to all of its Pro and Pro Unlimited subscribers. When SoundCloud Premier launched in 2014, it was an invite-only program for ad-based monetization. Now, any independent creators in the Pro and Pro Unlimited tiers with eligible content can take advantage of the program. Continue Reading
SoundCloud has entered into new new ad sales partnerships for two major markets. The audio company has chosen Pandora for exclusive advertising and sales representation in the U.S., and it has resigned DAX to be its exclusive partner in the UK. Continue Reading
SoundCloud announced that it will have a presence on the Official Charts Company in the UK. All plays of licensed, monetized tracks on SoundCloud will be counted towards chart performance. Continue Reading
SoundCloud is hopping on the bandwagon of weekly discovery playlists. The audio platform released a new feature called SoundCloud Weekly that offers recommended listening based on the other music each user has listened to, liked, reposted, and shared. Continue Reading
SoundCloud has reintroduced comments on its mobile platform, after several years in which the social feature was not included in the app experience. Listeners on both iOS and Android can add their notes to tracks and read the comments from others. Continue Reading
SoundCloud is growing its program for spotlighting its best up-and-coming artists. The audio company has launched its First On SoundCloud platform to Europe. This campaign allows any performer who has built a following natively on the service to share their success story and reach new audiences in the process. Continue Reading
SoundCloud has made its advertising inventory available for programmatic buys via AppNexus. A new deal between the parties brings buyers access to 15-second and 30-second pre-roll spots and in-feed audio and video spots on SoundCloud. Continue Reading
SoundCloud has hired Mark Eisenberg as its new senior vice president of content partnerships. Eisenberg joins the audio company from SoundExchange, where he was the senior vice president of strategic initiatives. Continue Reading
SoundCloud announced that Nancy Hood is joining the audio platform in the role of senior vice president, listener. In this capacity, Hood will lead the growth and expansion of SoundCloud’s global consumer listener business, including consumer subscriptions and advertising. Continue Reading
SoundCloud reportedly exceeded $100 million in revenue for 2017. CEO Kerry Trainor shared the update with the Financial Times, adding that the audio company’s user base also grew in all of the last three quarters. Continue Reading