SoundCloud is growing its program for spotlighting its best up-and-coming artists. The audio company has launched its First On SoundCloud platform to Europe. This campaign allows any performer who has built a following natively on the service to share their success story and reach new audiences in the process.
As with the original United States rollout, any European artist can upload their work with the #SCFIRST hashtag for a chance to be included in the spotlights. Participants are promoted on SoundCloud playlists, social media, newsletters, and blogs. They will also receive fast track consideration for the SoundCloud Premier monetization program and other partnership opportunities.