SoundCloud amps up DJ-focused deals with software integrations, Dubset partnership

SoundCloud announced multiple deals this week, all centered on further raising the platform’s profile with DJs. First, the company announced integrations with several DJ applications, a move that will allow SoundCloud Go+ subscribers to access the streaming service’s library directly within the other software. This action includes Native Instruments, Serato, Virtual DJ, DEX3, Mixvibes, and DJuced/Hercules. In the blog post announcing the deals, SoundCloud explained that the integrations with those six software platforms will begin rolling out during the next several months.

Second, SoundCloud has secured a partnership with Dubset, a service for quickly licensing and distributing DJ mixes while managing all the appropriate royalties. Dubset’s technology can help both content creators and rightsholders to better manage rights clearances, attribution, and monetization. SoundCloud’s deal with Dubset will start later this year as an invitation-only beta program covering individual remixes. Over time, both parties will work to expand the coverage to include full DJ sets.

“Music culture is constantly evolving, and what’s next often can’t be found on mass streaming services,” SoundCloud CEO Kerry Trainor said. “We are excited to partner with Dubset to continue developing ways to attribute rights for remixes and other innovative content on SoundCloud.”

“SoundCloud is where content creators live,” said Stephen White, CEO of Dubset Media Holdings. “It is the most important platform on the planet for creators and the ultimate partner for Dubset. Mixes and remixes not only establish incremental new revenue for artists and composers, they have proven over and over to be powerful music discovery growth tools, consistently driving growth in plays of the original track as well.”

Anna Washenko