This Is My Jam leverages YouTube, SoundCloud, and Spotify for sleek sharing and curation

Most online music platforms have such a large volume of songs and listeners that they unintentionally make sharing difficult. With the days of the mixtape long gone, there are few ways for people to share that song stuck on loop in their head with their friends. Enter This is My Jam, a polished resharing and curating service. Continue Reading

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SoundCloud introduces advertising and new monetization program; what will artists think?

For the first time in its history, the streaming service will begin running advertisements for U.S. listeners. “The introduction of advertising is an important step for creators,” Founder and CEO Alex Ljung said. “Every time you see or hear an ad, an artist gets paid.” The company also debuted plans for a creator partner program called On SoundCloud that aims to aid members in turning their music streams into revenue streams. The crucial note in SoundCloud’s discussions of this change is its focus on the artists. Continue Reading

Warner exec departs for Soundcloud, looks to continue driving music’s digital transition

After 17 years at Warner Music Group, Stephen Bryan has been appointed the new senior vice president of business development and strategy for SoundCloud. “I’ve always felt a deep passion to navigate this incredible transition to digital platforms,” he said. “I think that change will accelerate in the near future, and a company like SoundCloud enables me to continue that.” He enters a company undergoing growth, and growing pains. Continue Reading

SoundCloud reportedly readying label deals in quest to compete with YouTube

Bloomberg is citing unnamed sources in a report that SoundCloud is near to closing deals with record labels for their content to appear on the popular crowdsourced listening platform. If the report plays out as fact, Soundcloud will gain needed elbow room to compete with other music services, unhindered by legal distractions that have troubled SoundCloud recently. Continue Reading

SoundCloud re-launches on iPhone with reduced features and ultra-simple listening

SoundCloud continues to drive toward its stated goal of being “the YouTube of audio,” this week releasing an updated iPhone app experience that makes listening easier and prettier. At the same time there are indications that Soundcloud creators and uploaders are driven farther down a path of alienation that started with earlier changes to the service. Continue Reading

Twitter reportedly considers buying SoundCloud [UPDATE: Deal off]

As the supposed Apple acquisition of Beats Electronics is taking longer than expected, the industry needed a fresh rumor to chew on. Here it is: Twitter might buy SoundCloud. It’s natural that SoundCloud would seek major partnership — and, at the same time, provide a profitable exit for its investors. The acquisition would leverage a couple of intersecting values and needs Continue Reading