In the just released Audio Measurement Playbook, a detailed guide and lesson-book for measuring ROI with digital audio, produced by SiriusXM Media, the argument starts with a rather defensive posture: “Think audio is only an awareness tactic with so-so measurement options? Think again.” We rake through this deep tutorial for key points and link to the original.
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SiriusXM has released an updated strategic plan. We hear about “marketplace headwinds,” and learn that streaming is demoted as a business priority. Continue Reading
SiriusXM released its Q3 finance report, announcing $2.17 billion in third-quarter revenue, and $93M in free cash flow. Digging into the weeds of the publicly available comparative income sheet going back nearly five years, we see small percentages of revenue drops. Charting backwards over three decades, we see the broad sweep of audio pre- and post-digital. Continue Reading
In a teacherly presentation that jams together more text and imagery than we ever thought could fit onto 19 pages, SiriusXM advocates for the compelling nature of audio messaging. Click through for RAIN’s detailed coverage, graphics, and sourcelink. Continue Reading
“Years of negotiations.” That’s how performing rights organization (PRO) BMI describes its patience and perseverance in royalty dealings with SiriusXM. With patience and perseverance evidently expired, BMI filed a legal action to determine what it calls “fair and appropriate fees.” Click for details — all from BMI’s perspective. No public word from SiriusXM at posting time. Continue Reading
SiriuisXM has published The Podcast Trends Report — a metrics-loaded pitch to advertisers. Its information is derived from 17 sources. The presentation is a 22-page infographic. Click for detailed RAIN coverage, charts, summary explanation, and link to the original. Continue Reading
— Breaking New Ground (SiriusXM)
— AM FTW (American Principles Project)
— Back To Roots (John Goforth)
Top-tier podcast ad company AdsWizz is announcing that hosting platform Simplecast is now “officially part of the AdsWizz family.” That’s acquisition language, but both companies are acquired subsidiaries of audio giant SiriusXM, so this appears to be an internal tie-up of the two technologies. Click for more. Continue Reading
Financial reports for this audio behemoth are always complex affairs. We separate the two main reporting entities, and deliver key results of the Q1 financial report. Continue Reading