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audioBoom fundraising bolsters finances pending additional investment

London-based podcast creation/hosting company audioBoom has raised 500,00 GBP in its continuing efforts to secure operational capital, according to a May 25 filing on the London Stock Exchange website. The money comes from existing investor Candy Ventures (Nick Candy, 90% shareholder), and appears to fund audioBoom operations to June 30 at least. Continue Reading →

Branded podcasts: “Be the content, not the interruption.” Q&A with the creators of “Inside Trader Joe’s”

“Inside Trader Joe’s” is a podcast that lives up to its title — it’s all about the grocery chain and its signature items, hosted by company execs who interview company specialists. We spoke with executive producers Steve Goldstein and Dave Beasing. Continue Reading →

Podnews report: How much is a spot on Apple Podcast Charts worth?

A new report from James Cridland’s Podnews reveals that algorithmic one-upmanship has entered the scene — podcasters can now buy their way to a high placement in Apple Podcast charts. We’re not certain it works, but it shouldn’t be surprising. Where there is an algorithm, there is an attempt to hijack it. Continue Reading →