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audioBoom fundraising bolsters finances pending additional investment

London-based podcast creation/hosting company audioBoom has raised 500,00 GBP in its continuing efforts to secure operational capital, according to a May 25 filing on the London Stock Exchange website. The money comes from existing investor Candy Ventures (Nick Candy, 90% shareholder), and appears to fund audioBoom operations to June 30 at least. Continue Reading

Branded podcasts: “Be the content, not the interruption.” Q&A with the creators of “Inside Trader Joe’s”

“Inside Trader Joe’s” is a podcast that lives up to its title — it’s all about the grocery chain and its signature items, hosted by company execs who interview company specialists. We spoke with executive producers Steve Goldstein and Dave Beasing. Continue Reading

Podnews report: How much is a spot on Apple Podcast Charts worth?

A new report from James Cridland’s Podnews reveals that algorithmic one-upmanship has entered the scene — podcasters can now buy their way to a high placement in Apple Podcast charts. We’re not certain it works, but it shouldn’t be surprising. Where there is an algorithm, there is an attempt to hijack it. Continue Reading