PodcastOne stakes out Australia in 2017 with Southern Cross Austereo alliance

PodcastOne and leading Australian radio group Southern Cross Austereo (SCA) will jointly launch PodcastOne Australia in 2017. The deal marks an important internationalization of American-based podcasting, a dramatic territorial expansion of the PodcastOne brand, a milestone entree into the podcasting field for SCA, and a general lift for Australian podcasting. Continue Reading

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The Download on Podcasts: The how-to-podcast movement is on the move

sponsored by PodcastOne

Low barrier to entry — that is one of the appeals of podcasting, driving an explosion of content at the amateur, semi-pro, professional, and stardom levels. But there is a knowledge gap, and we are seeing it filled by educational initiatives that explain podcasting conceptually, as well as the technology and distribution. Continue Reading

The Download on Podcasts: CBC’s quixotic campaign against its own RSS feed

sponsored by PodcastOne

Imagine a grocery store which puts out a free coffee bar for customers. Now image the grocery store accusing customers of shoplifting for using the coffee bar. That’s the perception of a Cease & Desist letter reportedly sent by the Canadian Broadcasting Coporation (CBC) to podcast apps, ordering them to stop distributing CBC podcasts. Pundit opinion is frowning, but the CBC is legally sound. Continue Reading