Midroll Media announced today that Chris Bannon, currently VP of Content Development and Production at public radio’s WNYC, will join Midroll as Chief Content Officer starting March 16. RAIN News spoke to Chris Bannon and Midroll Media CEO Adam Sachs about the appointment and the opportunity in podcasting. Continue Reading
In an impactful announcement, CBS launched Play.it, a web-based podcast network. The venture brings CBS’ significant talent assets, program brands, and promotional power to the growing podcast network industry. The initiative is co-developed by CBS Radio and CBS Local Digital Media. Continue Reading
Native advertising has ebbed and flowed across media categories for decades. 2014 has been a year in which the streaming audio market has embraced native campaigns, and signs point to increased adoption by advertisers, and increased offerings by publishers. We spoke to Cathy Csukas (Adlarge) and Lex Friedman (Midroll Media) for sell-side perspective. Continue Reading
Midroll Media announced the launch of a new podcast network called Wolfpop. The company is an end-to-end podcast production outfit which formed earlier this year through the merger of the Earwolf humor podcast network and The Mid Roll advertising service. The new network is curated by actor and comedian Paul Scheer. Continue Reading
Two weeks ago podcast production and distribution company Earwolf merged with The Midroll, a podcast advertising agency spawned from Earwolf’s monetization efforts, to form Midroll Media. RAIN spoke with new Midroll Media CEO Adam Sachs about the merger’s values, how podcast ads are sold, and the future of on-demand talk programming. Continue Reading
Comedy podcast network Earwolf Media announced its merger with podcasting advertising network The Mid Roll, to form Midroll Media, an end-to-end production and monetization company for online program producers. Jeff Ullrich, founder of Earwolf, is the founder and CEO of the combined entity. Continue Reading