MIDiA Research explores YouTube, the value of advertisements, and the risk of EU’s Article 13

MIDiA Research has a new report examining YouTube’s impact on the international streaming market. Its assessment shares statistics from the video platform in Q3 2018 and shares insights as to how the recent legislation passed in Europe could have unintended effects on the music industry as a whole. Continue Reading

Global music subscriber base continues to grow, led by Spotify

MIDiA Research has released its data on the global market shares held by streaming services at the midway point of 2018. Overall, music subscribers totaled 229.5 million in H1 2018, an increase of 16% from the end of 2017 and up 38% over the year-ago period. Revenue generated by those subscribers in the first half of 2018 reached $3.498 billion. Continue Reading

MIDiA Research: Streaming boosted global music revenue to $17.4 billion in 2017

MIDiA Research has shared its 2017 figures for the global recorded music market, and its results show a big year of growth thanks to a powerful performance from streaming. Global recorded music revenue hit $17.4 billion during 2017, up 8.5% from $16 billion in 2016. The year’s performance returns the global market to just below its levels from 2008. Continue Reading

MIDiA Research pegs Amazon as the third-biggest music subscription service

MIDiA Research has published an assessment of Amazon’s music efforts. “Based on conversations with rights holders and other industry executives we can confirm that Amazon is now the 3rd largest subscription service,” the MIDiA blog post read. “Amazon can now discard its dark horse guise and be revealed for what it is: one of the top streaming music players.” Continue Reading

UK teens trend toward YouTube, social music, and free listening

UK teens are heavy music consumers on digital and streaming platforms. BPI and the ERA commissioned a study from MIDiA Research about the music habits of Generation Z, which includes millennials up to age 19. The report noted trends about their musical platforms of choice as well as other online behaviors. Continue Reading

MIDiA report: Global streaming revenue could be $20.1 billion by 2025

MIDiA Research has released its second State of the Streaming Nation report. It offers a deep dive into both consumer behaviors and market trends for this industry, covering listeners in Brazil, Germany, Japan, Sweden, the UK, and the U.S. The report found that streaming revenue in 2016 was $7.6 billion (retail values). It projected that figure to reach $20.1 billion by 2025. Continue Reading

MIDiA Research: Streaming drives global music market of $16.1B in 2016

MIDiA Research is always a source of interesting data and analysis for the music industry, and its assessment of the global recorded music revenue in 2016 is no exception. In two recent blog posts, the company explored both the overall performance of the music industry and the shares of that performance secured by each of the major labels. Continue Reading

MIDiA takes a deep dive into YouTube as a music business

MIDiA Research has released a report on YouTube and the video platform’s impact on the music economy. With YouTube commanding a massive audience, but still drawing criticism and skepticism from artists and labels, the report adds much-needed data to explain the service’s role. “Safe Harbour-enabled UGC is no longer the threat it once was, with just 2% of music video views from unofficial uploads,” it says. Continue Reading