Google lays out basics of long-awaited podcast strategy, seeks to double existing audience

Google intends to double the podcast audience in a couple of years, and correct what it sees as an imbalance in Android’s share of delivery compared to iPhones. Some of Google’s podcast discovery and listening strategy is already implemented, and it shines a meaningful light on Google’s potential power to come from way behind Apple’s 13-year advantage in delivering podcasts to its iTunes and Podcasts app audiences. Continue Reading

Netflix teams with Google for Lost in Space smart speaker audio drama

Netflix has launched an interactive audio drama on Google’s smart speakers to promote its reboot of Lost in Space. The audio experience, which was produced in collaboration between Google and Netflix, gives listeners a branching narrative with multiple-choice questions and answers that lets them aid key characters from the program. Continue Reading

2

Google yanks YouTube from Amazon in battle that harms consumers

Google and Amazon are at odds over access, marking a very public division between two tech giants that could cause interruptions for consumers. The two companies had appeared to resolve a question around access to YouTube on the Amazon Echo Show in late November, but Google has reversed course. Today, Google announced that it would not allow YouTube access on either the Amazon Echo Show or the Amazon Fire TV. Continue Reading