Edison Research 5 - RAIN News

Spoken-word listening rapidly growing; music and AM/FM erode (Spoken Word Audio Report)

Posted on November 12, 2021 by Brad Hill

The 2021 edition of the annual Spoken Word Audio Report, a comprehensive survey study fielded by Edison Research with support from NPR, is out. Key findings include how all kinds of spoken word audio listening (podcasting, audiobooks, AM/FM talk radio) is quickly growing, and largely eating into AM/FM talk radio. Click through for many in-depth details, graphics, and the download link for full results and videos. Continue Reading →

36% of Black Americans listen to podcasts monthly: New research (Edison, SXM, Mindshare)

Posted on November 4, 2021 by Brad Hill

“Black listeners are closing the gap with the general market.” That’s a general insight driving a new consumer survey study fielded by Edison Research and supported by SXM Media and media agency Mindshare. The Black Podcast Listener Report will be presented via webinar on Tuesday, November 16. Click for a early data nibbles and link to free registration. Continue Reading →

Edison/NPR plan new edition of The Spoken Word Audio Report

Posted on November 2, 2021 by Brad Hill

Spoken word audio is a distinct media category. How much has it increased in the last year? “It’s a lot!” hints Edison Research and partner NPR. The industry will get that number and a raft of others in the new edition of The Spoken Word Audio Report, presented as a live webinar. Click for details and free registration. Continue Reading →

Are podcasts too long? That’s what Latino unadopters think (Edison Research)

Posted on September 17, 2021 by Brad Hill

In a new and intriguing Latino Podcast (non) Listener Report from Edison Research, one key survey question asks why respondents don’t listen. We see the results as pointing to the length of podcasts, and also difficulties in getting familiar with podcasts — a classic ease-of-use problem. Click for details, graphics, and metrics from this fascinating study. Continue Reading →

Spotify discloses top 5 summer podcasts; three are exclusives

Posted on August 25, 2021 by Brad Hill

Three of Spotify’s top five podcasts of the summer are exclusives to the platform. The other two are also top entries in Apple’s chart and Edison Research’s consumer survey. Continue Reading →

AM/FM listening via streaming reaches new high (Edison Research)

Posted on August 24, 2021 by Brad Hill

AM/FM radio has reached a new high — of listening off-radio. Listening via streaming is now 12% of American radio listening (13 years and older). That carve-out is the highest ever established in the ongoing Share of Ear study by Edison Research. Continue Reading →

Joe Rogan tops Edison list (again); survey method broadens ranker reach

Posted on August 11, 2021 by Brad Hill

Edison releases the U.S. Top 50 Podcasts for the full year span of Q3-2020 through Q2-2021. It is characterized by the same level of stability shown in all rankers — eight of the top 10 shows are identical to the full-year 2020 list from Edison. But as a consumer research project, Edison’s ranker has much more reach than server-side client measurement such as Podtrac’s monthly rankers. “The Joe Rogan Experience” lands in the #1 spot … again. Continue Reading →

Smart speaker brand reach in Australia flipped from U.S. as Google reigns

Posted on July 14, 2021 by Brad Hill

Over one-third of Australians 12 years and older own a smart speaker. And Google is the dominant operating system, with 24% of Australians owning a Google device, and only 3% owning an Amazon speaker. These metrics from The Smart Audio Report Australia, from Edison Research, CRA, and TalkVia. Click for much more and graphics. Continue Reading →

Edison Research plans second annual Latino Podcast Listener Report in dual-language webinars

Posted on June 24, 2021 by Brad Hill

A majority of Latinos in the U.S. have listened to a podcast. That teaser is leaked by Edison Research to promote an upcoming webinar release of the second annual Latino Podcast Listener Report. Dual-language presentations are scheduled at different times on Tuesday, July 13. Click through for details and registration links. The webinars are free. Continue Reading →

Nearly half of Americans subscribe to paid audio (Edison Research)

Posted on June 16, 2021 by Brad Hill

Edison Research has released a research nibble from the company’s ongoing Share of Ear consumer research, as it does from time to time. This one is a measure of Americans’ keenness to pay for audio via subscription. That number has more than doubled since 2015. Click for details and a prediction. Continue Reading →

WFH lifestyle means WFH listening: Edison Research quantifies the shift

Posted on May 27, 2021 by Brad Hill

It makes sense: when employment undergoes a tectonic shift from in-office to in-home, listening trends will change. How much actually shifted during Covid? Continue Reading →

Clubhouse users in Edison Research study: Male, young, white, educated, affluent, and more

Posted on May 19, 2021 by Brad Hill

Edison Research has released Clubhouse users in America 2021, part of the company’s “The Social Habit” study. In it, we learn about social media tendencies of Clubhouse users contrasted with non-users. Click for details, charts, and the download link. Continue Reading →